Arket, H&M Group seventh brand, officially launches tomorrow (August 25) with a flagship store in London and will start trading online in 18 European countries, with additional stores to follow in Brussels, Copenhagen and Munich.
Arket means ‘sheet of paper’ in Swedish and its focus will be on sustainability, durability, and quality so you can expect simple, timeless and functional designs. The new Swedish brand has been raising consumer awareness since March, when it first began sharing images on its Instagram account.
“Instagram has provided social media marketers with a highly engaging platform where fans engage and react to authenticity above all else,” said Andrew Higgins, director of marketing at visual marketing platform Pixlee. “Being able to showcase Arket in a fresh way, giving behind-the-scenes looks into the brand, and teasing out information has been an awesome way to build hype and awareness for the launch.”
Take a look at Arket quality in simple, timeless and functional designs:
Una publicación compartida de ARKET (@arketofficial) el
The flagship store will be open tomorrow at 224 Regent Street, London W1B 3BR. Can’t wait to see the forthcoming venture!