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As a concept, a pop-up store was around for a while, but a current COVID-19 crisis made it a viable retail option for multiple reasons. Since we're living in uncertain times, leasing a business space long-term brings enormous risks, making business owners turning to short term lease options. With pop-up stores, you can rent a business location for a short time, enabling you to change locations often, reduce costs, and experiment with different approaches and strategies.  Either you're testing a new product line, building brand awareness, or just trying out the new location, opening a pop-up store might be the best

Last weekend, we launched our latest Success Story in Madrid (Spain): a pop-up about 3D printing and creation. // The brand Artenea 3D is a startup dedicated to 3D printing and design services, 3D modelling for individuals and companies.They also offer package courses (group or individual) and medium courses, both for companies and individuals. The courses are adapted to children, adults, and even schools. 3D printing is a technology that has become a reality for some years now. But it is not yet part of our daily lives. In the not too distant future, this will be very different. Probably, we will all

We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year's edition started on the 8th of January and lasted ten days. The concept was "Donar sangre es otra película", (literally translated "Donating blood is another movie"); with the ambitious aim of receiving 10.000 donations. //Involving the community The latest edition kicks off intending to recover blood reserves, which decreased by 25% during the holiday season. Due to the pandemic's exceptional situation, treatments and surgeries have been delayed or rescheduled. This year, the collaboration of donors is needed even more. In Catalonia, there is blood for the

We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year's edition started on the 8th of January and lasted ten days. The concept was "Donar sangre es otra película", (literally translated "Donating blood is another movie"), with the ambitious aim of receiving 10.000 donations, in Barcelona, (Catalunia). //Involving the community The latest edition kicked off intending to recover blood reserves, which decreased by 25% during the holiday season. Furthermore, due to the pandemic's exceptional situation and the rescheduling of delayed interventions and treatments, there is need for help, even more. In Catalonia, there is blood

We left behind a tough year for many industries, especially for retail and hospitality. The challenge continues: some stores are still closed or have severe limitations. People are encouraged to stay at home, while some have fled the cities. Brands cannot interact with the customers traditionally; alternative channels need to be investigated. Which is why pop-ups gained new popularity in 2020 and will do so along 2021. //Pre-pandemic Pop-ups have been part of the retail’s ecosystem for several decades,  serving multiple purposes.  Since the advent of the internet, launching a pop-up has been a chance to reflect on what the brand cannot

Go—PopUp’s 2020 Milestones: what a year! The team kicked off the year in a team event in Valencia (Spain). The weather conditions that day were far from the usual Spanish sunny days. Only a couple of days after the team outing, storm Gloria hit Barcelona, where Go—PopUp has its headquarters.  Little we knew that another type of storm was around the corner.  The pandemic has been a setback for so many industries. Since the very first week, our team kept working online to coordinate our job. Supporting our customers in any way we could.  What a journey it has been this year! Looking back

Last month, we launched a Livestream event with artist Daniel Berdala: Power to Creativity. Go––PopUp hosted the event in its office; we created the set from where we went live on our Online Pop-Up platform.  Daniel Berdala contacted us to launch an online event to reach out to a broader audience. As at the moment, there are strict limitations to physical events.  Daniel Berdala is an artist from Barcelona (Spain). He is also an art consultant and offers art workshops for private or companies’ events. The objective of the session was to show to a broader audience what he does during his

The Internet has changed the way we socialise and the way we behaved as consumers. Influencers have become an essential part of the latter dynamic, and any brand should include them in their strategy. So, how to use an influencer in a Livestream event? But first of all, who is an influencer? An influencer is a public figure that through his/her exposure on social media has become a public figure with a certain number of close-knit followers.  Every influencer has a reliable public. It can be a worldwide group of followers making the influencer known cross-industry such as Chiara Ferragni. Or it

Go—PopUp has signed its latest partnership agreement with Americanoize, an agency specialised in Influencer Marketing. This partnership will support Go—PopUp when finding the key-influencers for any Online Pop-Up event. //About Americanoize Americanoize is an international Influencer Marketing Agency based Miami- Florida- in the United States. They work with celebrities such as Christian Bale, Natalie Portman or Al Pacino. Today, Americanoize is considered as one of the best influencer marketing agencies to support brands in their growth strategies. Its primary services include: the selection of the influencer that best suits the brand and its objectives,strategy and execution of campaigns,organisation of events with influencers,content expansion,monitoring of

Discover our new Premium Services: add-Ons you can access to make your Online Pop-Up more attractive, interactive and adapt it to your concept.  Last April, right after half of the world was in lockdown, we launched a new product: Online Pop-Ups.  A dedicated platform where any brand can launch a live event and create a Livestream Shopping experience.   We have been working hard to make our Online Pop-Ups more customisable to each brands’ needs, and with the Premium Services, we believe the events can become more interactive and appealing to your public. //JUMP ONTO THE DIGITAL INNOVATION Navigate through our options and choose what adapts

Every year, September is the month when retailers start to get ready for the Holiday Season. It starts on Black Friday and lasts until after Christmas sales. It is a tough period to manage demand to ensure good income, but this year forecasting says it is going to be exceptional. So, we want to discuss how to be prepared, with a pop-up, for a peak season like no other.   //Why is this year different? This year customers will shift to online, where the majority of demand will be. The trend of consumers migrating to e-commerce started during confinement, and has maintained its

Some weeks ago, we had the pleasure to host an Online Pop-Up with Chef William Chilila. William, originally from Zambia, has SouthAfrikan and Ghanaian roots. In 2018 he was one of the finalists of Masterchef UK: The Professionals. I interviewed him to learn more about what he does, the online pop-up and future projects. Giulia: Tell us about yourself and how did you become a chef. William: I love fruits and spices, and back in Zambia where I grew up, I lived in a farm- surrounded by fruits, vegetables and livestock. I always helped in agriculture, growing crops and harvesting them. It was a

Food and beverage are one of the sectors that walloped during the quarantine, and the challenges are ongoing. In this context, restaurants, just like every other sector, are facing a transformation, and it is crucial to adapt to it.  A possibility to overcome these difficult times is to opt for a more flexible solution, just like vegan chef Gaz Oakley is planning to do with his worldwide tour of pop-up restaurants.     We want to share with you how to launch a pop-up restaurant to entice your customers.                //Benefits The benefits of launching a pop-up restaurant are several; and if your business is a ghost

How can we reinvent retail? Reinventing our new reality is a collective effort; we cannot expect brands alone to carry out this task. Customers, creatives, designers, together are rethinking the basis of retail, also when launching a pop-up.   Many brands open a pop-up as a way to showcase their product or service to a broader audience. In this uncertain period, could be the perfect way to attract new investors, test a new concept, or drive a specific purpose such as fundraising. Some pop-ups, in this particular period, for example, seek to offer high-quality products at more affordable prices as a way

Pop-ups, as flexible solutions, can be used for several purposes. However, today we want to focus on how to launch pop-ups in omnichannel environments and how retailers can use these functions in their marketing campaigns or integrating their business model. These three examples are incredibly valid in today's challenging market due to COVID-19.   //Showrooms If you are a pure player, pop-ups as showrooms can help you to increase online sales. How? A physical space can help your brand to build trust thanks to the face-to-face interaction. Also, if you are still at the beginning and your brand is not so well known, the

Paris is one of the most visited capitals in Europe. It is known not only for fashion but also for its culture and entertainment. We hand-picked 5 top locations to pop-up in Paris for you to pop-up. //Multipurpose space A former industrial workshop in the heart of the Marais neighbourhood, in Paris. Completely renovated in 2013 with finesse, combining modernity and classicism. The large white and refined spaces have retained the vintage soul through floors and beams' stone and woodwork. The gallery offers a total area of 850m2 on two floors, including an impressive glass roof. The building has two independent entrances,

An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like. The lockdown and following social distancing rules have changed the way customers behave. For example, during April 2020, Zara had a 95% YOY increase in the online sale!  Retailers understood that online is a must and that the physical store has to support further the increased sales generated online.    //Zara as a forerunner In 2018, Zara launched a pop-up store in Westfield Stratford, UK. It was the first store designed to primarily place orders and

If you visit our Shopping Center, you will find three Online Pop-Ups "Guayusa Company". I sat with Alvaro Bugaj to chat about his company and the events he launched on our platform.   Giulia: Can you tell us more about your company? Alvaro: Guayusa is the traditional drink of Ecuador‘s indigenous people, the Quechua. The dried leaves of the Guayusa tree, which grows in the Amazon jungle, are freshly brewed every day for tea. The stimulating, beneficial and sharpening infusion has become the national drink and indispensable for the Ecuadorians. My brother takes care of the whole growing process in Ecuador, working side by

If you are looking for a beautiful location to launch your next pop-up, we want to show you 5 best spaces in Amsterdam that we have hand picked for you. We picked them thinking on the current post-virus needs. We know that many businesses are struggling to understand how to comply with social distancing rules and make it sustainable. So we looked for locations that offer several settings that you can adapt to control access and that have several areas to accommodate your customers. //1. Creative space Situated in five historic buildings, our space is more a labyrinth than just a naturally

As most of us start to enjoy "controlled" freedom again, we also enjoy the first signs of summer, so more than ever the Holiday season seems a mirage. But times flies and when looking at the future, Holiday season and pop-ups could be the perfect match to face the challenges retail is undergoing. //Future scenarios Many brands have struggled over the last few months: shops have been closed, but rent had to be paid. Even now, with the process of returning to normality, many shops haven't been able to open as following social distancing rules is just not sustainable. The possible outcome is that

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