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An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like. The lockdown and following social distancing rules have changed the way

CultureHouse, a non-profit organization of Boston (USA), connected the dots and launched a series of public spaces as pop-up events using vacant stores.   Cities are organic and change constantly. It is quite natural, societies change and cities are just a reflection

Booking's Pop-Up Theme Hotels is the last attempt of the international company to remain the leader of the competitive travel industry. The travel industry is today one of the economy's leading sectors worldwide. Indeed, according to The World Travel & Tourism

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