LAMY opens its first Pop-up in Berlin!
How can a company survive decades and be a market leader? We have been collaborating with a brand that is an example of thriving through time and challenges: LAMY. LAMY,…
DIGITAL NATIVE GENZ PREFERS PHYSICAL EXPERIENCES
Millennials, born between 1980 and 1996, have been at the centre of the attention for the last decade. To the point that fashion even gave to this generation a colour:…
Streetwear Kaotiko concludes for the second year in a row its Pop-up experience in San Sebastian and adds a new city, powered by Go— PopUp!
Kaotiko a streetwear style company based in Barcelona (Spain) celebrated, from the 8th of July to the 8th of September 2019, the second pop-up store in San Sebastian (Spain), repeating…
Mega trend: Seamless Commerce, a holistic way to interpret retail.
A Mega-trend is a global, sustained and macro economic forces that impact several aspects of the society at the same time: business, economy, the behaviour of the society, cultures and…
New ecosystems: from “push model” to “pull model” and why Pop-Up Stores can enhance the latter
The internet has been a turning point for the way we understand time, distances and communication, democratizing the way information is shared. Two major disruptions have changed the way we…
A/R a futuristic trend: ride it with a Pop-Up event!
While Virtual Reality or VR did not make it to our daily reality, Augmented Reality or AR, however, thanks to our mobile phones and an App., is a technology that…
5 POP-UP TRENDS TO FOLLOW IN 2019
Since the advent of the internet, many things in our lives have changed. Over the past decade, retailers have been battling a dual transformation. Expanding their business onto the digital…
Retail-Detail: Pop-Ups from a trend to the mainstream. The story of how Pop-Ups became “a thing”.
Short-term retail formats, designed to engage customers directly for the purposes of generating brand awareness, selling seasonal goods, testing new products and markets or responding to local needs are not…
How a Mobile Pop-Up can help you to reach micro-segments of your audience in their natural environment.
Nowadays consumers have very busy and nomads lives, free time is wisely divided among important things: family, friends, wellbeing or interests such as education and entertainment. Brands need to find…
Painting the Future of Pop-Up Retail with David Berdala in the Hidden Factory Space in Barcelona
Let’s start with a look back in history, we would like to give you a little inside on what happened during our last team event in Barcelona. We came together…
Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: a wheat field
Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: A wheat field. Usually, when thinking about a pop-up store, restaurant or event, the tendency is to associate it…
10 Amazing Experiential Marketing Locations
At Go—PopUp we are constantly bringing new international spaces to our platform to give our customers endless opportunities when choosing the right spot for their upcoming pop-up event. Here, our…
Meet us at Retail and Brand Experience World Congress in Barcelona #RBEWC
We’re delighted to announce our participation at Retail and Brand Experience World Congress held in Barcelona from 27th to 29th May 2019. We’re also selected as a finalist for the R&B…
Essential Tips to Make Your Pop-Up Store Recognizable
Our experts have set up the top tricks to make your pop-up event hard to pass by. Learn what’s essential to make your pop-up store recognizable in front of the…
Go—PopUp x Adictik Poblenou Open Day Event 2019
Our studio space was packed with everyone having an incredible time while having a drink, listening to live music and looking through artists and brands. The pop-up event opened its…
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with…
5 Biggest Pop-Up Retail and Event Marketing Trends in 2019
From innovative services to partnership formats, our team has set the qualities that are stepping up the game this year. Retail spaces become media spaces and they are data-driven…
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with…
Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day
We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with…
The Pop-Up season just started – be ready by updating your space booking calendar
Learn the variety of ways to use and update the calendar for your spaces featured in Go—PopUp. The use of the calendar allows generating a much more agile workflow since…
Go—PopUp brings Donuts to Príncipe Pío in Madrid with a store open today!
In celebration of international doughnuts day we are happy to announce our second work with the brand, after opening its first permanent store, ‘Oh My Donuts’, in Barcelona at the…