Go—PopUp joins the #MWC22 with two engaging stands
165 countries, 4 days and 1,500 exhibitors: these are the numbers expected at this years’ edition of the Mobile World Congress. The leading global meeting for the connectivity and tech…
Go–PopUp supports sustainable fashion in Vienna
Many small retail businesses are now entering the market with a clear, meaningful vision: define a sustainable way of wearing, creating a positive impact in the fashion world. Being eco-conscious…
5 tips to manage a complex project: the Smile Direct Club’s case
Pop-up projects can be fun. Yet, it doesn’t mean they are easy to organise. The key to success often lies in the tiniest details, especially when you’re thinking about breaking…
The Cube: a premium pop-up space
Among all the locations you can browse at Go—PopUp, there’s a Cube, and it’s a premium pop-up space. Sounds intriguing? Keep on reading and activate your imagination. Your next pop-up…
Increase you bookings from now on
Discover Space Promotion and increase your bookings from now on. The options that appear on a website when we search for a product or service are endless. That’s why landlords…
SmileDirectClub: from online to physical
Go–PopUp’s latest Success Story is SmileDirectClub Pop-Up: from online to physical touchpoints. SmileDirectClub was founded in 2014 as a teledentistry company in Nashville, Tennessee (USA). At the moment works in…
A pop-up about 3D printing and its creation
Last weekend, we launched our latest Success Story in Madrid (Spain): a pop-up about 3D printing and creation. // The brand Artenea 3D is a startup dedicated to 3D printing…
Our first 2021 pop-up, the Blood Bank
We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year’s edition started on the 8th of January and lasted ten days. The concept…
Why pop-ups gained new popularity
We left behind a tough year for many industries, especially for retail and hospitality. The challenge continues: some stores are still closed or have severe limitations. People are encouraged to…
Go–PopUp signs a partnership with Americanoize
Go—PopUp has signed its latest partnership agreement with Americanoize, an agency specialised in Influencer Marketing. This partnership will support Go—PopUp when finding the key-influencers for any Online Pop-Up event. //About…
Go–PopUp sign a collaboration with La Devanture
Go—PopUp and La Devanture, are happy to announce their partnership. Go–PopUp aims to continue growing its presence in Europe and to be able to support their clients both locally, in…
How to get ready for the peak season with a pop-up store
Every year, September is the month when retailers start to get ready for the Holiday Season. It starts on Black Friday and lasts until after Christmas sales. It is a…
Online Pop-Up with Chef William Chilila
Some weeks ago, we had the pleasure to host an Online Pop-Up with Chef William Chilila. William, originally from Zambia, has SouthAfrikan and Ghanaian roots. In 2018 he was one…
Rethinking the basis of retail when launching a pop-up store
How can we reinvent retail? Reinventing our new reality is a collective effort; we cannot expect brands alone to carry out this task. Customers, creatives, designers, together are rethinking the…
How to launch an omnichannel pop-up store
Pop-ups, as flexible solutions, can be used for several purposes. However, today we want to focus on how to launch pop-ups in omnichannel environments and how retailers can use these…
Hand picked: 5 top locations to pop-up in Paris
Paris is one of the most visited capitals in Europe. It is known not only for fashion but also for its culture and entertainment. We hand-picked 5 top locations to…
Forerunner Zara, a phygital pop-up
An ever-increasing blending between digital and physical was already a reality in a pre-covid19 society. In 2018, forerunner Zara phygital pop-up made it clear what the future could look like.…
An online pop-up: Guayusa company
If you visit our Shopping Center, you will find three Online Pop-Ups “Guayusa Company“. I sat with Alvaro Bugaj to chat about his company and the events he launched on…
Looking at the future: the holiday season and pop-ups
As most of us start to enjoy “controlled” freedom again, we also enjoy the first signs of summer, so more than ever the Holiday season seems a mirage. But times flies…
COVID-19 draws attention to sustainability
In trends, we call unexpected events, such as the pandemic, an activator. A disruption that accelerates or puts the focus on topics that were already on the spotlight and some…