The art of event FOMO.
How to build buzz before your doors open. In a world where every notification is competing for our attention, getting your audience invested before your event even starts is crucial.…
From online to offline!
Why your brand needs a physical activation this year In a world where digital seems to dominate everything, why are so many leading brands investing in in-person experiences? The answer…
“BACK TO THE OFFICE” This is how you power through the final sprint of the year.
Back to the grind… and to great opportunities September marks a change of pace. After the summer, consumers get back into their routines and look for experiences, products, and brands…
Why a 360° Agency is exactly what your brand needs for its next activation
The current challenge: Brands with ideas, but no time Brand activations have evolved. It’s no longer enough to have a flashy location or an interesting product. Brands now need to…
Last call for Paris Fashion Week!
Your brand still has time to shine Paris is calling and this is your final chance to answer. With Paris Fashion Week just around the corner this September, the city…
Unleash the power of the ephemeral activations that leave a mark!
We’re bringing you the hottest trends in disruptive marketing that are changing how brands connect with people. Today, we’re diving deep into the fascinating world of ephemeral structures – those…
Global Brands on Alert!
Why International brands are betting big on Pop-Ups in Europe In today’s dynamic retail landscape, global brands are increasingly leveraging pop-up stores as a strategic tool to deepen their engagement…
THE POWER OF LOCATION.
WHY YOUR EVENT’S SUCCESS STARTS WITH THE RIGHT SPACE The venue where everything happens isn’t just a backdrop – it’s the silent hero that can make the difference between an…
What Go–PopUp can do for you
From worldwide spaces to full-service brand activations and much more! In a world where brand experiences make all the difference, Go–PopUp has become the go-to partner for anyone looking to…
Got plans for September?
Now’s the time to secure your space for events, activations, pop-ups and more! September marks the return to action. After the summer break, brands come back stronger than ever: with…
Summer Season | The most wanted spaces for events.
Summer is here—and with it, the perfect moment to bring your brand to life in the streets. With its vibrant energy, perfect weather, and buzzing lifestyle, Barcelona becomes the ultimate…
Q1 Highlights: The most powerful activations of the Year (so far)
Everything we’ve achieved together in the first quarter and why 2025 promises more than ever. At Go–PopUp, we kicked off the year with energy, groundbreaking ideas, and brands that refuse…
SCUFFERS lands in Berlin with a unique pop-up store
Berlin pulses with a new creative energy. This time, it comes from Scuffers, the brand that has captivated a generation without the need for labels or formulas. Set in one…
Succes Stories | PUMA x Go—PopUp
THE HIGH POINT: PUMA’s running Pop-Up that’s taking over Barceloneta beach From May 8 to 22, Barceloneta Beach in Barcelona becomes the epicenter of running in Europe with The High…
New Pop-Up Store in Madrid by Label Rose!
Italian design, high expectations, and an opening that turned heads. This weekend marked the grand opening of the Label Rose pop-up store — the renowned Italian brand of bags and…
Why brands choose your space (or not): 7 keys to stand out in our marketplace
At Go-PopUp we have an extensive network of premium venues across Europe, and every week we receive new requests from brands looking for the perfect place to launch their activations.…
Behind the scenes: How we made a memorable activation for Adidas happen
Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.In collaboration with CA Sports, we brought to life the Adidas stand at the…
Succes Stories | Adidas x Go—PopUp
Last weekend, Barcelona became the epicenter of basketball and urban culture with the celebration of Hoop District, a 3×3 tournament that brought together content creators from across Europe. As part…
What brands look for in an event space and how to stand out!
Finding the perfect venue is one of the most important decisions for any brand hosting an event. From pop-ups to product launches and exclusive experiences, companies seek locations that align…
Cold Culture takes over Milan: The streetwear defining trends!
Streetwear has evolved from an underground movement to one of the most influential trends in global fashion. Among the brands shaping this culture is Coldculture, a Spanish label that has…
The advantages of joining a space rental marketplace
If you own an incredible space and want to make it profitable but don’t know where to start… this is for you! Imagine receiving booking requests from international brands, production…