SCUFFERS lands in Berlin with a unique pop-up store
Berlin pulses with a new creative energy. This time, it comes from Scuffers, the brand that has captivated a generation without the need for labels or formulas. Set in one…
Succes Stories | PUMA x Go—PopUp
THE HIGH POINT: PUMA’s running Pop-Up that’s taking over Barceloneta beach From May 8 to 22, Barceloneta Beach in Barcelona becomes the epicenter of running in Europe with The High…
New Pop-Up Store in Madrid by Label Rose!
Italian design, high expectations, and an opening that turned heads. This weekend marked the grand opening of the Label Rose pop-up store — the renowned Italian brand of bags and…
Why brands choose your space (or not): 7 keys to stand out in our marketplace
At Go-PopUp we have an extensive network of premium venues across Europe, and every week we receive new requests from brands looking for the perfect place to launch their activations.…
Behind the scenes: How we made a memorable activation for Adidas happen
Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.In collaboration with CA Sports, we brought to life the Adidas stand at the…
Succes Stories | Adidas x Go—PopUp
Last weekend, Barcelona became the epicenter of basketball and urban culture with the celebration of Hoop District, a 3×3 tournament that brought together content creators from across Europe. As part…
What brands look for in an event space and how to stand out!
Finding the perfect venue is one of the most important decisions for any brand hosting an event. From pop-ups to product launches and exclusive experiences, companies seek locations that align…
Cold Culture takes over Milan: The streetwear defining trends!
Streetwear has evolved from an underground movement to one of the most influential trends in global fashion. Among the brands shaping this culture is Coldculture, a Spanish label that has…
The advantages of joining a space rental marketplace
If you own an incredible space and want to make it profitable but don’t know where to start… this is for you! Imagine receiving booking requests from international brands, production…
TOP Spaces Spring/Summer Season
The most anticipated season for many has arrived. And with the arrival of good weather, everything seems to shine brighter.So, if you’re thinking about organizing something special, you’re in the…
Succes Stories | Nude Project® x Go—PopUp
Last weekend, Rome witnessed one of the most vibrant pop-ups of the season. Nude Project®, the Spanish brand that is revolutionising streetwear, landed in the eternal city with an event…
The psychology behind pop-up events: Why do they have such an impact on consumers?
In a world overloaded with options, grabbing consumers’ attention is more challenging than ever. However, pop-up stores have proven to be a powerful strategy for brands, creating an instant and…
High-impact productions: Multidisciplinary spaces for filming (and much more)
When you’re looking for a location for your next production, you need more than just a stage: you need versatility. Multidisciplinary spaces are not only perfect for shoots and photo…
Hybrid & Phygital events: The new era of live experiences
The world of events has changed forever. In 2025, brands are no longer just looking to impress with in-person experiences—they also want to expand their reach through digital innovation. Enter…
Need a last minute space? Find the perfect venue without stress
Sometimes, the best opportunities come out of nowhere—a brand decides to launch a last-minute pop-up store, a corporate event needs a new venue, or a production team suddenly requires a…
The ultimate guide to Pop-Up Stores | Find your dream space.
Pop-up stores are stealing the spotlight because they offer something no other marketing strategy can: a real, face-to-face connection with your customers in a unique, memorable setting. Whether you want…
How to make the most of the year’s key dates
The calendar is brimming with opportunities for brands and businesses to connect with their audience, and seasonal events are the perfect time to shine. From the vibrancy of spring to…
Last Call for Valentine’s Day 2025!
Is your Valentine’s Day campaign ready to spread the love? If not, don’t worry—there’s still time to create something unforgettable! Valentine’s Day is the perfect excuse to connect with your…
How to boost your business in 2025 with Pop-Up actions
2025 has just begun, bringing with it countless opportunities for businesses and brands to stand out in a competitive market and connect more directly with their audience. The key? Embracing…
Making your ideas shine in 2025
It’s December 25th, and while the world is wrapped in the magic of Christmas, it’s also the perfect time to reflect on the past year and plan for an even…