What’s hot in Spain: 5 key moments to launch a pop-up
Learn more about key Spanish events to expand your strategy.
Top 3 cities for a successful pop-up event
According to Savills, New York, Paris and London are the top 3 cities where physical retail continues to drive great sales. Compared to other locations, these resilient destinations have shown the…
Multipurpose pop-up: how to cater for wider audiences
Why the future of pop-up stores it's nothing but multipurpose, where retail and entertainment blend together.
4 crazy spaces you can rent in Barcelona
Sometimes you just need that space. The “wow” one. Either because you need to impress your guests, or unveil a secret company event. We’re going to show you 4 of…
Go—PopUp joins the #MWC22 with two engaging stands
165 countries, 4 days and 1,500 exhibitors: these are the numbers expected at this years’ edition of the Mobile World Congress. The leading global meeting for the connectivity and tech…
5 innovative trends for pop—up stores in 2022
Oh yes, another year has almost gone by. While pop-up stores keep on gaining popularity as an incredibly powerful marketing strategy for retail brands, it’s now time to forecast which…
Go–PopUp supports sustainable fashion in Vienna
Many small retail businesses are now entering the market with a clear, meaningful vision: define a sustainable way of wearing, creating a positive impact in the fashion world. Being eco-conscious…
What to keep in mind when hiring and managing pop-up store employees
As a concept, a pop-up store was around for a while, but a current COVID-19 crisis made it a viable retail option for multiple reasons. Since we’re living in uncertain…
A livestream event with Daniel Berdala: power to creativity!
Last month, we launched a Livestream event with artist Daniel Berdala: Power to Creativity. Go––PopUp hosted the event in its office; we created the set from where we went live…
How to use an influencer in a livestream event
The Internet has changed the way we socialise and the way we behaved as consumers. Influencers have become an essential part of the latter dynamic, and any brand should include…
Rethinking the basis of retail when launching a pop-up store
How can we reinvent retail? Reinventing our new reality is a collective effort; we cannot expect brands alone to carry out this task. Customers, creatives, designers, together are rethinking the…
COVID-19 draws attention to sustainability
In trends, we call unexpected events, such as the pandemic, an activator. A disruption that accelerates or puts the focus on topics that were already on the spotlight and some…
Go–PopUp signs a commercial agreement with The Hood
We are happy to share with you that Go–PopUp signed a commercial agreement with The Hood. //About The Hood The Hood, located in Lisbon (Portugal), defines itself as “the…
COVID-19, CULTURAL TENSIONS AND INSPIRATIONAL POP-UP EVENTS
Amid the rapid current changes, cultural tensions are replacing almost all the predictions done at the end of 2019. Every day, new and inspirational pop-up events are showing, more than…
DESPITE OF THE CONFINEMENT, IT’S TIME TO STAY TOGETHER
Our Go—PopUp team is working from home. We believe that despite the confinement, it’s time to stay together, now more than ever! These are challenging times, but we believe that…
PUBLIC SPACE AS POP-UP EVENTS
CultureHouse, a non-profit organization of Boston (USA), connected the dots and launched a series of public spaces as pop-up events using vacant stores. Cities are organic and change constantly. It…
5 POP-UPS NOT TO MISS FOR VALENTINE’S DAY
Officially recognized by the Roman Catholic Church, St. Valentine is known to be a real person who died around A.D. 270. Every year, Valentine is celebrated around the world, so…
KAPTEN & SON POP-UP IN AMSTERDAM
Kapten & Son pop-up in Amsterdam (The Netherlands) ended its experience on Wednesday the 15th of January, after 2 months. This is our last Success Story. We sat down with…
THREE TRENDS HERE TO STAY
What can we expect to see along with this 2020 and in the next decade? These are three trends here to stay. Trends don’t happen from one day to the…
WHEN PLASTIC IS THE CURRENCY: A CIRCULAR ECONOMY POP-UP
With creativity and imagination, even a circular economy pop-up can become a reality! Last summer Trashlab Miniwiz launched in Porto Cervo (Sardinia, Italy) a pop-up where the money was plastic. Trashlab-Miniwiz…
HOW SIGNIFICANT IS VISUAL EXCESS IN A POP-UP EVENT?
According to Sproutsocial.com, Instagram has 1 billion users accessing the platform every month; 50 % of those are scrolling through their feed every single day. That is a big audience!…