As a concept, a pop-up store was around for a while, but a current COVID-19 crisis made it a viable retail option for multiple reasons. Since we’re living in uncertain times, leasing a business space long-term brings enormous risks, making business owners turning to short term lease options. With pop-up stores, you can rent a … Continued
Last month, we launched a Livestream event with artist Daniel Berdala: Power to Creativity. Go––PopUp hosted the event in its office; we created the set from where we went live on our Online Pop-Up platform. Daniel Berdala contacted us to launch an online event to reach out to a broader audience. As at the moment, … Continued
The Internet has changed the way we socialise and the way we behaved as consumers. Influencers have become an essential part of the latter dynamic, and any brand should include them in their strategy. So, how to use an influencer in a Livestream event? But first of all, who is an influencer? An influencer is … Continued
How can we reinvent retail? Reinventing our new reality is a collective effort; we cannot expect brands alone to carry out this task. Customers, creatives, designers, together are rethinking the basis of retail, also when launching a pop-up. Many brands open a pop-up as a way to showcase their product or service to a … Continued
Pop-ups, as flexible solutions, can be used for several purposes. However, today we want to focus on how to launch pop-ups in omnichannel environments and how retailers can use these functions in their marketing campaigns or integrating their business model. These three examples are incredibly valid in today’s challenging market due to COVID-19. //Showrooms … Continued
In trends, we call unexpected events, such as the pandemic, an activator. A disruption that accelerates or puts the focus on topics that were already on the spotlight and some changes show how COVID-19 draws attention to sustainability. Sustainability is not a new concept, nor in retail nor in other industries. Over time changes in … Continued
We are happy to share with you that Go–PopUp signed a commercial agreement with The Hood. //About The Hood The Hood, located in Lisbon (Portugal), defines itself as “the anti-mall.” It promotes an innovative concept aimed at a public moved by the desire of sharing ideas, art, and experiences- creating a feeling of neighborhood … Continued
Amid the rapid current changes, cultural tensions are replacing almost all the predictions done at the end of 2019. Every day, new and inspirational pop-up events are showing, more than ever, how much we need flexible solutions to survive this turmoil. Some of these cultural tensions will last even after the peak of crises will … Continued
Our Go—PopUp team is working from home. We believe that despite the confinement, it’s time to stay together, now more than ever! These are challenging times, but we believe that every crisis corresponds to an opportunity. We are seeing many exciting examples of how quarantine is strengthening communities. In Italy, we have seen people singing … Continued
CultureHouse, a non-profit organization of Boston (USA), connected the dots and launched a series of public spaces as pop-up events using vacant stores. Cities are organic and change constantly. It is quite natural, societies change and cities are just a reflection of what are the new needs and desires of those societies. Public spaces have … Continued
Officially recognized by the Roman Catholic Church, St. Valentine is known to be a real person who died around A.D. 270. Every year, Valentine is celebrated around the world, so it is not surprising to see pop-ups dedicated to this event. We found 5 pop-ups not to miss for S. Valentine’s day. //1.Diamonds and Flowers … Continued
Kapten & Son pop-up in Amsterdam (The Netherlands) ended its experience on Wednesday the 15th of January, after 2 months. This is our last Success Story. We sat down with the Kapten & Son team to learn about this experience, as this was their first international pop-up store. The brand’s goal was to raise both … Continued
What can we expect to see along with this 2020 and in the next decade? These are three trends here to stay. Trends don’t happen from one day to the other; on the contrary, they are the sum of the connections of little dots that occur across industries due to political, social, economic, technological, and … Continued
With creativity and imagination, even a circular economy pop-up can become a reality! Last summer Trashlab Miniwiz launched in Porto Cervo (Sardinia, Italy) a pop-up where the money was plastic. Trashlab-Miniwiz is a company that recycles and upcycles materials for all sorts of solutions. From architecture to consumer goods and furniture, with them, rubbish finds a … Continued
According to Sproutsocial.com, Instagram has 1 billion users accessing the platform every month; 50 % of those are scrolling through their feed every single day. That is a big audience! Visual is everything on Instagram, so how significant is visual excess in a pop-up event. Taking advantage of the dominant visual culture, we are embedded … Continued
How can a company survive decades and be a market leader? We have been collaborating with a brand that is an example of thriving through time and challenges: LAMY. LAMY, a producer of writing instruments based in Germany, was founded by C. Josef Lamy, in 1930. After working as an export and branch manager for … Continued
Millennials, born between 1980 and 1996, have been at the centre of the attention for the last decade. To the point that fashion even gave to this generation a colour: the famous Millennial Pink. It is a sort of a grapefruit shade and apricotty salmon; you might like it or not, but for a while, … Continued
Kaotiko a streetwear style company based in Barcelona (Spain) celebrated, from the 8th of July to the 8th of September 2019, the second pop-up store in San Sebastian (Spain), repeating the experience of the summer of 2018. To this achievement, it added a second location, a pop-up store in Zaragoza (Spain) in the Mall of … Continued
A Mega-trend is a global, sustained and macro economic forces that impact several aspects of the society at the same time: business, economy, the behaviour of the society, cultures and the way individuals live. Mega-trends develop over a longer period and step by step, define our future and the future of our world, having a … Continued
The internet has been a turning point for the way we understand time, distances and communication, democratizing the way information is shared. Two major disruptions have changed the way we understand retail: the inception of tech giants and new consumers’ empowerment. Let’s take a look at the scenario of the tech giants: Apple has changed … Continued
While Virtual Reality or VR did not make it to our daily reality, Augmented Reality or AR, however, thanks to our mobile phones and an App., is a technology that is being largely used in retail and consumers will increasingly expect to have this option when getting in contact with a brand. What is exactly … Continued