Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: a wheat field

Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: A wheat field.   Usually, when thinking about a pop-up store, restaurant or event, the tendency is to associate it with a physical location such as a store, a warehouse or a container; but what if nature were to be the setting to hold an … Continued

Yoochai joins Go—PopUp

Yoochai, Portugal’s leading platform for booking short-term retail space, has been acquired by Go—PopUp. Both companies are known in the market for their vast amount of pop-up spaces in a variety of styles, that give clients from all around the world the opportunity to find the perfect location for their temporary retail activation or event. … Continued

10 Amazing Experiential Marketing Locations

At Go—PopUp we are constantly bringing new international spaces to our platform to give our customers endless opportunities when choosing the right spot for their upcoming pop-up event. Here, our team has gathered just a few of our favourites!     The crystal cube in the very-frequented Diagonal Shopping Center in Barcelona This pop-up cube … Continued

Go—PopUp x Adictik Pop-Up Gallery x Market for Poblenou Open Day

We have teamed up with Adictik and Poblenou Urban District to host an Open Pop-Up Gallery and Market for the Poblenou Open Day the 4th of May. In collaboration with local artists such as Ewelina Więcław, Aleix Gordo Hostau (Goho Studio), Ceci Montobbio, Gemma Canal, Paula Valera, Juan Manuel Hincapié, Marina Romero and Daniel Berdala, … Continued

5 Tips for Planning a Fashion Pop-up Store

Our experts have shared some key steps on creating complete pop-up shops for fashion with style and success. Learn what’s important and what you should definitely consider before opening a fashion pop-up store.   The Right Reason You’re a fashion designer that just started to get recognition by establishing a successful fashion brand in the … Continued

Announcing our Partnership with Poblenou Urban District

We are delighted to announce our official partnership with Poblenou Urban District in Barcelona. Poblenou Urban District is a creative association founded in 2012 aiming to promote Poblenou as the creative, cultural an innovation district of Barcelona. The goals of Poblenou Urban District are to promote the cultural, artistic, and commercial offer from Poblenou promoting … Continued

Winter Is Not Coming — Experiential Marketing Pop-Up Event for Canary Islands in London

The eternal spring of the Canarian Islands was unveiled in a unique experiential pop-up experience in London, supporting the Canary Islands marketing campaign to promote and grow tourism. Objective Marketing Promotion Event for Canary Islands Tourism Campaign Duration of 3 days in a high frequented A-Location in London Create awareness and reach new audiences for … Continued

Kaotiko Opens New Roadshow Pop-Up Store in San Sebastian

Go-PopUp continues on collecting success stories, this time offering the ideal pop-up for the Barcelona brand Kaotiko, at the heart of San Sebastian. The pop-up project for Kaotiko lasted three months in the central plaza of the Bretxa, located in the famous coastal city of San Sebastian.     This glass-cube pop-up with an unbeatable … Continued

Go—PopUp partners with Popertee and lands in London, Manchester and Dublin

Go—PopUp starts in the United Kingdom and Ireland with Popertee, the newest member of the Smart Retail Hub. This partnership increases the internationalisation of the pop-ups, creating new opportunities for our clients in the most exciting and important markets in the world. Its most-visited cities are Europe’s biggest retail centres, such as London, Barcelona or … Continued

Go—PopUp partners with Chase to expand in the Netherlands

  Chase, one of Netherland’s leading companies for finding strategic spaces and engaging customers to brand vision, has partnered with Go—PopUp, to open in Amsterdam Go—PopUp’s fourth office after Barcelona, Berlin and Vienna. This allows Go—PopUp to have people on the ground in its most important markets. Both companies have been successfully delivering pop-up experiences, making their client’s … Continued

Zara Opens a Pop-up Store From the Future in Tokyo

The Inditex brand has created a two-floor pop-up shop in the Japanese capital, created only for online purchases. Upon entering the 800-meter square pop-up in Roppongi Hills shopping mall, clients have access to a QR code system that allows them to use exclusive options on Zara’s app. This most importantly lets them select the right … Continued

Deeply’s New Pop-up Takes Spain’s Surf Capital

  The internationally-known brand has taken over San Sebastian with an unmissable pop-up store. For this event Go—PopUp worked to obtain an innovative design suited to the brand’s vision, as well as finding a strategic location to place it. Located at the heart of the city, in Plaza de la Bretxa, the container attracts anyone passing … Continued

WORLD’S FIRST PLASTIC FREE POP-UP

Ekoplaza, an eco-supermarket chain from the Netherlands, released the world’s first plastic-free pop-up. Ekoplaza LAB lopened next to the Jan Pieter Heijestraat store of Ekoplaza in Amsterdam (the Netherlands). It offers 680 products wrapped in paper, cardboard, and other ecological alternatives certification.  The products are organic meat, rice, sauces, cheese and dairy, fruits and vegetables. … Continued

Bultaco and Gofretti at the Container Street Market

The Container Street Market is a sustainable space, where creativity and new experiences coexist with the latest trends in fashion, art and deco. In Go-PopUp we take care of the management and dynamization of the area, monitoring the production process. Our partners, Container Custom, design and produce commercial spaces using containers. It is a reference … Continued

Georg Demmer and Ilja Prokopez are Go—PopUp Vienna

We are very happy to officially introduce Ilja Prokopez and Georg Demmer, our Go—PopUp Vienna Country Managers. Go—PopUp will offer a more personalized service and support in the Austrian market. Meet the people on the ground in Vienna:   Ilja Prokopez Spatial Planner, Go—PopUp Vienna Country Manager     Prokopez (Ukraine, 1981), grew up in … Continued

Go—PopUp is the winner of the Real Estate Innovation Award at EXPO REAL

Last week we had a great time at the EXPO REAL in Munich, as part of the RE!N Real Estate Innovation Network – the interactive and informative platform for digitization in the real estate sector. As one of the 25 selected PropTech and Technology companies for the final, we presented our innovative solutions for the digitization … Continued

Google Pop-Up Doughnut Shops

To promote the launch of Google Home Mini, a speaker of a size of a doughnut, the company is opening a series of pop-up stores. @google launched some cool stuff yesterday. Hop on to Hayes Valley on the 14/15th to get a chance to win a Google Home Mini or 2 donuts 🍩. I got … Continued

Vitra Pop-Up Store opening in Zurich and Amsterdam

  In autumn 2017 Vitra is opening two pop-up stores in the cities of Zurich and Amsterdam. The temporary shops are dedicated to the Eames Plastic Chair by Charles and Ray Eames. Visitors can discover the great versatility of this design classic and configure their own personal chair. The Swiss furniture manufacturer is adopting a … Continued

Twist and Lick at the Oreo Pop-Up Store in Berlin!

If you are in Germany and in love with the mythical black and white biscuit that is enjoyed in phases, you are in luck! Oreo will open a pop-up store in Rosenthaler Straße 21 in Berlin-Mitte, and we are proud to communicate that Go—PopUp was responsible for the location and the venue search. The ephemeral … Continued

Top Pop-Up destinations for Car Producers

Car enthusiasts only have a defined period of time city to experience the new models first hand thanks to the pop-up format approach to the automobile sector.

ARKET to launch a flagship in London and an e-commerce site

Arket, H&M Group seventh brand, officially launches tomorrow (August 25) with a flagship store in London and will start trading online in 18 European countries, with additional stores to follow in Brussels, Copenhagen and Munich. Arket means ‘sheet of paper’ in Swedish and its focus will be on sustainability, durability, and quality so you can expect … Continued

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