Paris Fashion Week 2026: key dates, best areas for pop-ups and what brands should plan early
Paris Fashion Week 2026 remains one of the most competitive moments of the year for brands looking to gain physical visibility in one of the world’s most influential fashion capitals.…
We are back!
And this 2026 will be stunishing A new year always brings momentum.But 2026?2026 is about intention. Brands are no longer asking if they should show up in the real world…
Go—PopUp Marketplace
The global hub for space rental and brand activation Retail has fundamentally changed. Consumers are craving real-life experiences, brands need attention beyond the screen, and cities have transformed into vibrant…
Finish the year with a bang!
Visibility, sales, and real connections for your brand. The year-end is approaching, and with it comes a massive opportunity that smart brands simply don’t miss: the chance to showcase, sell,…
How to create a disruptive event that will make your brand take off
In a saturated market where brands compete for mere seconds of attention, temporary events have evolved from being a “one-off action” to a key strategy for connecting, making an impact,…
Paris is getting ready to shine: Key dates for 2026 Fashion Week
And why you need to book your spot now! Every January, Paris becomes the undeniable epicenter of the global fashion world. Designers, brands, buyers, press, and content creators flood the…
SUCCESS STORIES | ECOFILTRO EUROPE
x Go—PopUp
When water became an experience through its first pop-up store in Barcelona Water is such a natural part of our daily lives that we rarely stop to appreciate its true…
How to prepare your pop-up in record time
Practical guide for brands that want to stand out this season In a landscape where temporary experiences are redefining how brands connect with their audience, pop-ups have become the perfect…
Black Friday & Cyber Monday: The perfect moment for your pop-up
Key dates you can’t afford to miss for an epic year-end. Having a digital presence is essential, but during key retail dates like Black Friday and Cyber Monday, being online…
The art of event FOMO.
How to build buzz before your doors open. In a world where every notification is competing for our attention, getting your audience invested before your event even starts is crucial.…
“BACK TO THE OFFICE” This is how you power through the final sprint of the year.
Back to the grind… and to great opportunities September marks a change of pace. After the summer, consumers get back into their routines and look for experiences, products, and brands…
Why a 360° Agency is exactly what your brand needs for its next activation
The current challenge: Brands with ideas, but no time Brand activations have evolved. It’s no longer enough to have a flashy location or an interesting product. Brands now need to…
Last call for Paris Fashion Week!
Your brand still has time to shine Paris is calling and this is your final chance to answer. With Paris Fashion Week just around the corner this September, the city…
Global Brands on Alert!
Why International brands are betting big on Pop-Ups in Europe In today’s dynamic retail landscape, global brands are increasingly leveraging pop-up stores as a strategic tool to deepen their engagement…
Get your space ready this summer
And start earning in September ! Summer is here, and it’s the perfect moment to prepare your space for what’s coming. From September onwards, brands, businesses, and creators will be…
Paris Fashion Week | Secure your showroom in the epicenter of fashion
Paris Fashion Week is not just a catwalk, it is the global hub where fashion, art and business intersect for a few days of unprecedented inspiration, opportunity and visibility. If…
SCUFFERS lands in Berlin with a unique pop-up store
Berlin pulses with a new creative energy. This time, it comes from Scuffers, the brand that has captivated a generation without the need for labels or formulas. Set in one…
Succes Stories | PUMA x Go—PopUp
THE HIGH POINT: PUMA’s running Pop-Up that’s taking over Barceloneta beach From May 8 to 22, Barceloneta Beach in Barcelona becomes the epicenter of running in Europe with The High…
New Pop-Up Store in Madrid by Label Rose!
Italian design, high expectations, and an opening that turned heads. This weekend marked the grand opening of the Label Rose pop-up store — the renowned Italian brand of bags and…
Why brands choose your space (or not): 7 keys to stand out in our marketplace
At Go-PopUp we have an extensive network of premium venues across Europe, and every week we receive new requests from brands looking for the perfect place to launch their activations.…
Behind the scenes: How we made a memorable activation for Adidas happen
Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.In collaboration with CA Sports, we brought to life the Adidas stand at the…