From online to offline!
Why your brand needs a physical activation this year In a world where digital seems to dominate everything, why are so many leading brands investing in in-person experiences? The answer…
Unleash the power of the ephemeral activations that leave a mark!
We’re bringing you the hottest trends in disruptive marketing that are changing how brands connect with people. Today, we’re diving deep into the fascinating world of ephemeral structures – those…
Unlock the potential of your Property! Benefits of listing your space on specialized platforms.
In the ever-evolving landscape of events and pop-up stores, owning a prime location can be a goldmine waiting to be discovered. But how can property owners unlock the full potential…
Unlock the full potential of your space with Go—PopUp
One space, thousands of opportunities. Whether you have a space suitable for film shoots, photo shoots, celebrations, corporate meetings, pop-up stores, marketing events or any other purpose, Go—PopUp is the…
SmileDirectClub: from online to physical
Go–PopUp’s latest Success Story is SmileDirectClub Pop-Up: from online to physical touchpoints. SmileDirectClub was founded in 2014 as a teledentistry company in Nashville, Tennessee (USA). At the moment works in…
Online Pop-Up with Chef William Chilila
Some weeks ago, we had the pleasure to host an Online Pop-Up with Chef William Chilila. William, originally from Zambia, has SouthAfrikan and Ghanaian roots. In 2018 he was one…
An online pop-up: Guayusa company
If you visit our Shopping Center, you will find three Online Pop-Ups “Guayusa Company“. I sat with Alvaro Bugaj to chat about his company and the events he launched on…
A beauty online pop-up: the Mary Kay case
The last 7th of May, Patricia de Esteban launched an online beauty pop-up with the brand Mary Kay.
How to create a successful online pop-up store
Hosting an online pop-up is an incredible opportunity to entice the attention of your community. For your pop-up to be appealing and successful, you should take into account some characteristics your…
ONLINE POP-UP STORE: OUR LATEST PRODUCT
While consumers remain confined to their homes, they are willing to engage with brands more than ever using alternative digital solutions. The latest way to connect to customers, using digital…
HOW TO LIVE ONLINE: RETHINKING A NEW TOMORROW
As weeks go by, we are starting to settle into our new routine. How to live online: rethinking a new tomorrow. Remote team meetings, working with a different type of…
HOW TO TAKE YOU POP-UP FURTHER WITH AN ONLINE STORE
Guest Article by Kayleigh Alexandra, Content Marketer & Startup Specialist at microstartups.org Running a pop-up shop is one of the best ways to get a feel for commerce. Without the…
Del online al offline, Punto Vibbo
Vibbo, la antigua aplicación Segundamano, abrió el pasado mes de noviembre dos tiendas efímeras en el centro de Madrid y Barcelona para facilitar las transacciones entre particulares ¡Descubre el Punto…
Creating Spaces In Only 6 Weeks: Pop-Up Store De POOS
How we successfully managed to work together with a small city in the Netherlands (Roosendaal) and the real estate owner creating pop-up spaces in only 6 weeks. Discover Spaces Open the…
From Online to Offline, Vibbo
Vibbo, the old application ‘Segundamano’, opened last November two ephemeral stores in Madrid and Barcelona’s centers to facilitate transactions between individuals. Discover the Vibbo Point!
Berlin Fashion Week 2026: key dates, best areas for pop-ups and what brands should plan early
Berlin Fashion Week continues to establish itself as one of the most interesting moments in the European fashion calendar for brands looking to build visibility in a city where creativity,…
How to Launch Your First Pop-Up store Without Beginner Mistakes
Launching a pop-up store remains one of the fastest ways for a brand to step into physical retail, test a market, and understand customer response beyond digital channels. For many…
London Fashion Week 2026: key dates and the right space for your brand
If you are looking for the London Fashion Week 2026 dates, there are two key moments to keep on your radar: 19–23 February 2026 and 17–21 September 2026. But for…
Milan Fashion Week 2026: key dates, best areas for pop-ups and what brands should plan early
Milan Fashion Week remains one of the most strategic moments of the year for brands looking to build visibility inside one of Europe’s strongest luxury retail ecosystems. For many international…
Paris Fashion Week 2026: key dates, best areas for pop-ups and what brands should plan early
Paris Fashion Week 2026 remains one of the most competitive moments of the year for brands looking to gain physical visibility in one of the world’s most influential fashion capitals.…
We are back!
And this 2026 will be stunishing A new year always brings momentum.But 2026?2026 is about intention. Brands are no longer asking if they should show up in the real world…