Behind the scenes: How we made a memorable activation for Adidas happen
Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.In collaboration with CA Sports, we brought to life the Adidas stand at the…
Succes Stories | Adidas x Go—PopUp
Last weekend, Barcelona became the epicenter of basketball and urban culture with the celebration of Hoop District, a 3×3 tournament that brought together content creators from across Europe. As part…
What brands look for in an event space and how to stand out!
Finding the perfect venue is one of the most important decisions for any brand hosting an event. From pop-ups to product launches and exclusive experiences, companies seek locations that align…
Cold Culture takes over Milan: The streetwear defining trends!
Streetwear has evolved from an underground movement to one of the most influential trends in global fashion. Among the brands shaping this culture is Coldculture, a Spanish label that has…
The advantages of joining a space rental marketplace
If you own an incredible space and want to make it profitable but don’t know where to start… this is for you! Imagine receiving booking requests from international brands, production…
Succes Stories | Nude Project® x Go—PopUp
Last weekend, Rome witnessed one of the most vibrant pop-ups of the season. Nude Project®, the Spanish brand that is revolutionising streetwear, landed in the eternal city with an event…
The psychology behind pop-up events: Why do they have such an impact on consumers?
In a world overloaded with options, grabbing consumers’ attention is more challenging than ever. However, pop-up stores have proven to be a powerful strategy for brands, creating an instant and…
High-impact productions: Multidisciplinary spaces for filming (and much more)
When you’re looking for a location for your next production, you need more than just a stage: you need versatility. Multidisciplinary spaces are not only perfect for shoots and photo…
Hybrid & Phygital events: The new era of live experiences
The world of events has changed forever. In 2025, brands are no longer just looking to impress with in-person experiences—they also want to expand their reach through digital innovation. Enter…
Need a last minute space? Find the perfect venue without stress
Sometimes, the best opportunities come out of nowhere—a brand decides to launch a last-minute pop-up store, a corporate event needs a new venue, or a production team suddenly requires a…
Space owners: 2025 is your year!
The start of a new year always brings fresh possibilities, especially for those who own spaces that can be transformed into unique venues for events. From pop-ups to exhibitions, the…
Succes stories by Go—PopUp
In recent months, Go-PopUp has played a pivotal role in some of the most high-profile events on the international stage, solidifying its reputation as a leader in organizing and managing…
Resounding success at POP MART’s first Pop-Up store in Barcelona
A Milestone for POP MART and Go-PopUp The world of designer toys and collectibles has witnessed a revolutionary moment with the opening of POP MART’s first-ever pop-up store in Barcelona.…
Discover how we can help you with our Agency and Marketplace services
Looking for the Perfect Space for Your Next Event? We’ve Got You Covered! At Go—PopUp, we know that every event is unique and that each brand has its own story…
Unique ideas for an unforgettable end of year celebration!
The end of the year is around the corner, and it’s the perfect excuse to go out with a bang and host a pop-up event that will leave everyone talking.…
Discover the spaces that are setting trends, and why.
Want your space to be the first choice for brand events? Looking for the perfect venue that offers an unforgettable experience for your guests? In this article, we tell you…
Advantages of using a Marketplace for renting temporary Spaces
Do you have a great event in mind, an amazing expo or a popup store to launch that thing you’ve been working so hard on? Nowadays, finding the perfect place…
Guide: Best practices for landlords
Renting out your space for events not only generates extra income but also opens doors to new business opportunities. In a market where brands and companies are constantly looking for…
Europe’s most important events in the first quarter of 2025: Secure your presence and showcase your brand!
As we step into 2025, Europe is once again preparing to host some of the world’s most prestigious events across various industries. These high-profile occasions offer brands, businesses, and entrepreneurs…
Make your event space profitable with keys to increase your bookings.
Adapt your space to attract new audiences With the growing demand for unique event spaces, property owners have an incredible opportunity to monetise their properties. Whether you have a gallery,…