Succes Stories | PUMA x Go—PopUp

THE HIGH POINT: PUMA’s running Pop-Up that’s taking over Barceloneta beach

From May 8 to 22, Barceloneta Beach in Barcelona becomes the epicenter of running in Europe with The High Point, PUMA’s most powerful experiential pop-up on the continent. This isn’t just another store — it’s movement, community, and energy at its finest

A unique beachfront pop-up

Few brands know how to connect with their audience like PUMA, and The High Point proves just that. Located right on Barceloneta Beach, this immersive pop-up invites visitors to:

• Try and test the brand’s most innovative running shoe models
• Join daily social runs through the city’s most iconic routes
• Attend inspiring talks, meet & greets, and exclusive sessions with athletes and ambassadors
• Be part of a unique environment where movement, inspiration, and community come together

The setting couldn’t be more perfect — sea breeze, urban energy, and a vibe that screams “get moving”.

Why brand activations like this matter

Pop-up activations like The High Point offer brands a high-impact, emotional connection with their audiences. More than just visibility, they:

• Boost brand awareness in key locations
• Create authentic community experiences
• Generate rich, real-time content for social and PR
• Deliver unforgettable moments that get shared and remembered

Go–PopUp’s role: location scouting & full local production

At Go–PopUp, we were in charge of the strategic location scouting, full project management, and local production. Barceloneta was a clear choice: its vibrant spirit, strong foot traffic (locals and tourists), and authentic beach-meets-city lifestyle align perfectly with PUMA’s dynamic identity.

Our team handled every aspect of the operation — from securing permits and coordinating logistics to overseeing the on-site experience. The result: a flawless execution that speaks to the strength of the brand and the relevance of the experience.

Want to activate your brand differently?

At Go–PopUp, we specialize in pop-up events, temporary activations and bold brand experiences that drive results. Whether you already have an idea or need help bringing one to life!

Let’s talk!

If you have any questions, feel free to contact us at: hello@gopopup.com