THE POWER OF LOCATION.

WHY YOUR EVENT’S SUCCESS STARTS WITH THE RIGHT SPACE

The venue where everything happens isn’t just a backdrop – it’s the silent hero that can make the difference between an event that goes unnoticed and one that becomes the talk of the town. From high-traffic streets in Paris to hidden rooftops in Barcelona, the location sets the tone, attracts your audience, and elevates your brand’s presence.

VIEW SPACE

Why Location Matters

Location is more than just a pin on the map:
• Visibility: A well-placed venue puts you directly in front of your target audience.
• Accessibility: The easier it is to get there, the more likely people will show up.
• Audience alignment: The surroundings should speak the same language as your brand.

VIEW SPACE

Tips for Choosing the Perfect VENUE

✔ Know Your Audience: Focus on areas that align with your demographic.

✔ Foot Traffic is Key: For a retail pop-up or brand activation, pedestrian flow is essential.

✔ Leverage Unique Features: Venues with striking architecture or design elements are perfect for creating “Instagrammable” moments that drive organic visibility.

✔ Consider Logistics: Make sure the venue has the infrastructure to execute your production seamlessly.

VIEW SPACE

Success Stories with Go–PopUp

Adidas – Poble Espanyol, Barcelona
A stand in a strategic location during the Euroleague’s closing event. The venue was chosen to maximize impact and connect with the urban and sports community.

Nude Project – Rome
A pop-up blending fashion, culture, and community in the heart of the city, strengthening the brand’s identity in a key market.

Puma – Barceloneta Beach, Barcelona
The perfect setting for their summer launch. A seaside space that amplified the aesthetic and storytelling of the campaign.