Why a 360° Agency is exactly what your brand needs for its next activation

The current challenge: Brands with ideas, but no time

Brand activations have evolved. It’s no longer enough to have a flashy location or an interesting product. Brands now need to create memorable experiences that build connections, spark conversations, and, most importantly, deliver measurable results.

However, the desire to make an impact is often limited by a common problem: a lack of time, scattered resources, and uncoordinated vendors.
This is where the true value of a full-service agency like Go—PopUp comes in.

What Exactly Is a 360° Agency and Why Do You Need One?

A 360° agency (or “one-stop shop”) is one that can handle every aspect of an activation—from the initial idea to the final execution, including design, scouting, build-out, staffing, logistics, and promotion.

Instead of your brand working with six different vendors, you work with a single team that is aligned with your goals from day one.

What We Offer at Go—PopUp

Our approach goes beyond simply renting out spaces. We act as your strategic partner for activations, offering:

• Premium Scouting: We find carefully selected locations based on your brief, target audience, and objectives. This includes everything from iconic spaces in major cities to unconventional spots with high creative potential.
  
• Design & Project Management: We create visual concepts that elevate your brand’s value proposition. We handle everything from technical design and permits to timelines and project management, so you only need to approve strategic decisions.
  
• Construction & Production: We have expert teams for setup, carpentry, decor, lighting, sound, and everything else needed to create a full sensory experience across Europe. We offer a turnkey delivery with continuous technical supervision.
  
• Staffing: From hosts and technical staff to brand ambassadors, we select, train, and coordinate the right people to represent your brand exactly as it deserves.
  
• Offline & Online Marketing: We amplify the experience with a communication strategy that bridges the physical and digital worlds. We help you maximize visibility before, during, and after the activation, including ad campaigns, street visibility, and collaborations with influencers.
  
• Multi-Site Roadshows: Do you have a campaign that needs to travel to multiple cities or countries? We design portable and flexible formats adapted to different activation points, ensuring quality control and brand consistency at every stop.

The Benefits of Working with Our Team

• Faster execution
• Fewer errors and unexpected costs
• Greater brand experience consistency
• Time savings on management and coordination
• Measurable visibility and results

Real-World Examples: From Chaos to Precision

• An international fashion brand contacted us for an activation in Barcelona. They had the concept but didn’t know where to start. In less than four weeks, we had the space secured, the design approved, the build-out underway, and a promotional campaign in the testing phase.
• A tech company needed to do a roadshow in five European cities. We designed a modular structure for the space and managed local permits and logistics. The result: over 35,000 in-person impressions and a digital CTR three times higher than expected.

Instead of just looking for vendors, it’s time to look for results.

At Go—PopUp, we don’t improvise. We create customized activation solutions with a team of specialists who work with you
to ensure your brand connects, makes an impact, and is remembered.

Is your next project in the works?

Tell us your idea and let’s bring it to life together.

Explore our marketplace with more than 3,000 available spaces worldwide.

If you have any questions, don’t hesitate to contact us:  hello@gopopup.com