The Holiday season: The prime time to monetize your space

The holiday season isn’t just the strongest sales period for brands; it’s also one of the year’s highest-demand periods for event spaces. Pop-ups, company dinners, concerts, conferences, and private celebrations, everything converges into just a few weeks. This presents a golden opportunity for space owners to turn these dates into their most profitable time of the year.

High Demand, By the Numbers:

• Growing Holiday Spend: Holiday shopping is increasing annually, with Europe alone expecting a +2.9% rise in festive purchases.
• Black Friday Records Shattered: In the UK, Black Friday sales hit £7.1 billion in 2024, a significant +37% jump from the previous year.
• Germany’s Sales Surge: During Black Friday, transactions in Germany soared +203% compared to a normal day.
• Spain & Central Europe: Fashion and lifestyle sectors see spending peaks of +4-5% during this period.
• Increased Participation: Across the 5 largest European markets (UK, DE, FR, IT, ES), 6 out of 10 consumers engage in Black Friday and holiday campaigns.

What Does This Mean for You, As a Space Owner?

Demand is at an all-time high. Brands, artists, and businesses are actively seeking live activations to capitalize on this consumption boom.
Your square footage can be transformed into vibrant spaces for connection and significant profitability during the year’s peak spending weeks.

What Brands and Businesses Are Looking For:

Visibility & Emotional Connection → Immersive events, corporate dinners, or exclusive launches.

Venues with Character → Unique spaces that stand out from the competition.

Flexibility → Temporary pop-ups and short-term rentals that adapt to seasonal campaigns.

Event Types Driving Demand:

• Pop-Up Stores: Ideal for leveraging peak consumer spending.
• Corporate Dinners & Celebrations: A holiday classic, often with generous budgets.
• Private Concerts & Shows: Music and entertainment become central to festive gatherings.
• Exhibitions & Immersive Experiences: Perfect for generating buzz and social media virality.

Why This is a Strategic Moment for VENUE OWNERS:

→ Maximize Pricing: High demand allows you to command premium rates.

→ Attract International Clients: Unique spaces draw a global audience.

→ Boost Prestige: Partnering with renowned brands enhances your venue’s reputation.

→ Fill Your Calendar: It’s the best chance to book dates that might otherwise sit empty during other times of the year.

If you own a space, now is the time to make the most of it.
At Go–PopUp, we help you connect with artists, brands, and businesses who are actively searching for exactly what you offer.

List your space and make it the star of the season!

If you have any questions, don’t hesitate to reach out.