A brand statement, excellent marketing & perfect location equals WOW!! equals DIANEWEDNESDAY Pop-Up Shop Opening at Galerie Melilli Mancinetti last Thursday. It took 1,5 month for the DIANEWEDNESDAY team to set everything up, including the search for the perfect location. Since they produce designer fashion, it was important to be represented in a place where people appreciate it. At the end it was clear that Berlin-Mitte is the place to be. Agency V did excellent work to spread the word.