How-To Guide: Where to sell in Barcelona?
It is proven that location is the key to the success of a store and the achievement of its commercial objectives.
PopUp People – Meet Melissa Gonzalez from The Lionesque Group – The Pop-Up Architects™ – New York
In a world where the relationship between brands and consumers is becoming more and more transactional, how can businesses build real, human connections with their customers? Melissa Gonzalez, retail strategist responsible for dozens of successful pop-ups from companies like Marc Jacobs, Ariana Rockefeller and J.Hilburn, has the answer.