Introducing the wow effect! Whether specific events or part of a marketing campaign: Why the pop-up concept proves profitable for your company. There are at least 1000 reasons why a pop-up pays off for your company. Whether a specific event for a smaller business or as part of an already established brand’s larger marketing campaign, whether to aim at new clients or to launch a new product, whether to host a clearance sale or experimenting with alternative shopping models: pop-ups always stand out from the crowd and become attention magnets. By means of pop-ups high mobility you can go wherever the customers