A Milestone for POP MART and Go-PopUp The world of designer toys and collectibles has witnessed a revolutionary moment with the opening of POP MART's first-ever pop-up store in Barcelona. This global brand, celebrated for its innovative designs and sought-after blind boxes, made its European debut with a sensational launch event. Behind the scenes, Go-PopUp played a pivotal role, not only by providing the perfect venue but also by spearheading the strategic execution of this international event. Why the Opening Matters Barcelona, with its vibrant art scene and global appeal, served as the ideal location to kickstart POP MART’s European journey. This pop-up