Behind the scenes: How we made a memorable activation for Adidas happen
Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.In collaboration with CA Sports, we brought to life the Adidas stand at the Hoop District tournament, held at the iconic Poble Espanyol.A project where sports, urban culture, and brand power came together to create a truly engaging experience.If you haven’t seen the event recap yet, you can check it out here. How is an activation experienced from the inside From conceptualization to the final details of the setup, we provided our local production service, guiding our client every step of the way. The goal? To
Succes Stories | Adidas x Go—PopUp
Last weekend, Barcelona became the epicenter of basketball and urban culture with the celebration of Hoop District, a 3x3 tournament that brought together content creators from across Europe. As part of the Euroleague Basketball finale, the event blended sports, entertainment, and lifestyle in a vibrant, high-energy format. From intense matches to dunk contests and surprising activations, the day exceeded expectations. Go–PopUp teamed up with CA Sports to bring one of the day’s standout spaces to life: the Adidas stand. a stand designed to stand out Designed and produced by our team in collaboration with CA Sports, the Adidas stand was more than just
The best rooftops for events in Europe!
Organizing an event on a rooftop has become one of the most sought-after trends by brands, agencies, and creatives. And it’s easy to see why: stunning views, charming urban environments, and versatile spaces that can serve as after-work hangouts or fashion shoots. Here’s a selection of the best rooftops for events in 2025 across major European cities. MADRID A space on Alcalá 21 offering 360º views of Puerta del Sol and Cibeles. Modern interiors, natural light, and perfect for exclusive events. VIEW SPACE BARCELONA Located on the 9th floor, offering unparalleled views of Barcelona, tapas, cocktails, and a plunge pool. VIEW SPACE BERLIN This elegant outdoor space in
What brands look for in an event space and how to stand out!
Finding the perfect venue is one of the most important decisions for any brand hosting an event. From pop-ups to product launches and exclusive experiences, companies seek locations that align with their identity, objectives, and target audience. If you own an event space and want to attract more bookings, here’s what brands are looking for and how you can make your space stand out. Keep reading! 1. Strategic Location: Being in the Right Place Brands look for spaces in high-traffic areas with easy access and good connectivity. Being in the city center, near commercial areas, or in a neighborhood with a strong