Everything we’ve achieved together in the first quarter and why 2025 promises more than ever. At Go–PopUp, we kicked off the year with energy, groundbreaking ideas, and brands that refuse to settle for the ordinary. The first months of 2025 have clearly reflected the direction the world of experiences is heading: more impact, more community, and more creativity. Missed it? Here’s the definitive recap. PUMA | Barcelona, Barceloneta Beach PUMA went for a fresh, urban activation connected to the summer lifestyle, and they did it in one of the city’s most iconic spots: Barceloneta Beach.At Go–PopUp, we took care of scouting the perfect space