How to build buzz before your doors open. In a world where every notification is competing for our attention, getting your audience invested before your event even starts is crucial. This is where FOMO (Fear of Missing Out) comes in—that feeling of not wanting to miss out on something unique, exclusive, and unrepeatable. When done right, FOMO doesn’t just fill up your venue; it makes your event the talk of the town before it even happens. 1. The power of teasers Think of teasers as a well-timed "spoiler": they reveal just enough to spark curiosity but never give everything away. Share short videos on social