SUCCESS STORIES | ECOFILTRO EUROPE
x Go—PopUp
When water became an experience through its first pop-up store in Barcelona Water is such a natural part of our daily lives that we rarely stop to appreciate its true value.But Ecofiltro Europe has been changing that inviting us to rediscover water through a more natural, responsible, and sustainable lens. With over 2 million users across 50+ countries, the brand brought its mission to life in Barcelona, turning a simple act, drinking water, into an immersive, conscious experience: its first-ever pop-up store in Europe. An experience that flowed with purpose From October 14th to 18th, 2025, in the heart of the Eixample (Enric Granados,
How to prepare your pop-up in record time
Practical guide for brands that want to stand out this season In a landscape where temporary experiences are redefining how brands connect with their audience, pop-ups have become the perfect format to create real impact in a short amount of time.They’re ephemeral, immersive, and when done right, they leave a lasting impression. But what if you don’t have months to plan?Good news: with a clear strategy, the right resources, and the right partner, there’s still time to launch a powerful activation, even if it’s last minute. Here’s a quick guide with key steps and how Go—PopUp can help you make it happen
EXPERIENCES & CREATIVITY | 4 keys to creating memorable activations
Experiential events and immersive pop-ups have become the most powerful tool for connecting with audiences. It's no longer just about showcasing a product; it’s about creating lasting memories. Today, we want to share four key strategies that make all the difference when designing experiences that captivate, spark conversation, and, most importantly, boost sales. 1. Immersive and Multi-Sensory Pop-Ups Events that engage all the senses achieve a much greater impact on the audience. Successful international examples show how designing spaces that integrate music, aromas, textures, and visual projections make attendees feel like they are truly part of the brand, prompting them to share the