2026 key events Calendar!
The ultimate guide to planning high-impact Pop-Ups, activations and brand campaigns Planning ahead is no longer optional, it’s a competitive advantage.The brands that achieve the highest visibility, sales and brand recognition don’t improvise. They anticipate. 2026 is packed with opportunities to connect with real audiences, activate strategic spaces and capitalise on high-impact moments worldwide. This guide brings together the key dates and global events of 2026, helping you decide when, where and why to launch your next pop-up, activation, event or experiential campaign. Why plan your year around key events? Because timing changes everything. Major calendar moments bring together: Higher foot traffic Stronger purchase intent Increased media attention Audiences ready
Go—PopUp Marketplace
The global hub for space rental and brand activation Retail has fundamentally changed. Consumers are craving real-life experiences, brands need attention beyond the screen, and cities have transformed into vibrant stages full of opportunity. This is the context in which Go—PopUp Marketplace was born, the leading platform for renting unique spaces and activating temporary projects anywhere in the world. Whether you are a brand, an agency, or a property owner, you will find an ecosystem here designed to take your project from concept to reality, friction-free. A Marketplace with Over 3,000 Available Spaces Go—PopUp brings together thousands of carefully selected spaces, ranging from: • Street-level retail
Go—PopUp Agency
Your global partner for turning ideas into real brand experiences More than ever, the brands that truly connect are the ones that dare to step out from behind the screen and create moments people can feel, live, and remember. Because experiences aren't just talked about, they are built. That's where Go—PopUp comes in. We are the full-service agency that supports brands, agencies, and property owners through the entire activation process: from initial concept to teardown. We design, coordinate, and execute pop-ups and temporary experiences that generate a real, measurable, and memorable impact. Our commitment is simple: ensuring every action makes sense, every space becomes