Sell more, connect deeper, and bring your brand to life. Valentine's Day is no longer just another date. It is one of the most powerful commercial moments on the international retail calendar. Gifts, experiences, impulsive purchases, and emotional decisions combine in a perfect window for brands to increase sales, gain visibility, and truly connect with their audience. And in this context, physical, activations,pop-ups, special window displays, and temporary spaces,play a key role. Why it is a strategic opportunity for brands Unlike other seasonal campaigns, Valentine’s Day is driven by emotion. And when emotion is involved, physical retail becomes incredibly effective. During this period: Consumers actively

And this 2026 will be stunishing A new year always brings momentum.But 2026?2026 is about intention. Brands are no longer asking if they should show up in the real world — they are asking how, where and why. And that shift changes everything. We’re back, fully focused, and ready for a year where physical presence becomes smarter, sharper and more strategic than ever before. Because pop-ups are no longer just activations.They are part of how brands grow. 2026: The Year Physical Presence Gets Strategic After years of digital saturation, brands are rediscovering something powerful:real-world visibility creates real-world impact. Pop-ups in 2026 are not about filling space.They are