And this 2026 will be stunishing A new year always brings momentum.But 2026?2026 is about intention. Brands are no longer asking if they should show up in the real world — they are asking how, where and why. And that shift changes everything. We’re back, fully focused, and ready for a year where physical presence becomes smarter, sharper and more strategic than ever before. Because pop-ups are no longer just activations.They are part of how brands grow. 2026: The Year Physical Presence Gets Strategic After years of digital saturation, brands are rediscovering something powerful:real-world visibility creates real-world impact. Pop-ups in 2026 are not about filling space.They are