Why brands choose your space (or not): 7 keys to stand out in our marketplace
At Go-PopUp we have an extensive network of premium venues across Europe, and every week we receive new requests from brands looking for the perfect place to launch their activations. But what makes one space stand out from another? What exactly are brands looking for? If you own or manage a venue, this article is for you: find out what makes the difference and how you can optimise your profile to get more visibility, more enquiries and more bookings. 1. High-quality photographs: your best letter of introduction. Brands fall in love with their eyes. A profile with dark, pixelated or poorly framed photos
Behind the scenes: How we made a memorable activation for Adidas happen
Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.In collaboration with CA Sports, we brought to life the Adidas stand at the Hoop District tournament, held at the iconic Poble Espanyol.A project where sports, urban culture, and brand power came together to create a truly engaging experience.If you haven’t seen the event recap yet, you can check it out here. How is an activation experienced from the inside From conceptualization to the final details of the setup, we provided our local production service, guiding our client every step of the way. The goal? To
Succes Stories | Adidas x Go—PopUp
Last weekend, Barcelona became the epicenter of basketball and urban culture with the celebration of Hoop District, a 3x3 tournament that brought together content creators from across Europe. As part of the Euroleague Basketball finale, the event blended sports, entertainment, and lifestyle in a vibrant, high-energy format. From intense matches to dunk contests and surprising activations, the day exceeded expectations. Go–PopUp teamed up with CA Sports to bring one of the day’s standout spaces to life: the Adidas stand. a stand designed to stand out Designed and produced by our team in collaboration with CA Sports, the Adidas stand was more than just
The best rooftops for events in Europe!
Organizing an event on a rooftop has become one of the most sought-after trends by brands, agencies, and creatives. And it’s easy to see why: stunning views, charming urban environments, and versatile spaces that can serve as after-work hangouts or fashion shoots. Here’s a selection of the best rooftops for events in 2025 across major European cities. MADRID A space on Alcalá 21 offering 360º views of Puerta del Sol and Cibeles. Modern interiors, natural light, and perfect for exclusive events. VIEW SPACE BARCELONA Located on the 9th floor, offering unparalleled views of Barcelona, tapas, cocktails, and a plunge pool. VIEW SPACE BERLIN This elegant outdoor space in
What brands look for in an event space and how to stand out!
Finding the perfect venue is one of the most important decisions for any brand hosting an event. From pop-ups to product launches and exclusive experiences, companies seek locations that align with their identity, objectives, and target audience. If you own an event space and want to attract more bookings, here’s what brands are looking for and how you can make your space stand out. Keep reading! 1. Strategic Location: Being in the Right Place Brands look for spaces in high-traffic areas with easy access and good connectivity. Being in the city center, near commercial areas, or in a neighborhood with a strong
Cold Culture takes over Milan: The streetwear defining trends!
Streetwear has evolved from an underground movement to one of the most influential trends in global fashion. Among the brands shaping this culture is Coldculture, a Spanish label that has captured the attention of a new generation looking for authenticity, community, and urban style with a distinctive edge. But how did this brand begin, and how has it managed to expand all the way to a fashion capital like Milan? The Origins of Cold culture: Entrepreneurship and a Passion for Creation The story of Coldculture is a perfect example of how passion for fashion, music, and urban culture can turn into a thriving
The advantages of joining a space rental marketplace
If you own an incredible space and want to make it profitable but don’t know where to start… this is for you! Imagine receiving booking requests from international brands, production companies, or businesses looking for the perfect venue for their next event, pop-up, or shoot—all without worrying about promotion, paperwork, or visibility. Sounds good, right? That’s exactly what a space rental marketplace like Go-PopUp can do for you. Here’s why joining a marketplace is the smartest move for space owners who want to maximize their revenue effortlessly. 1. Access to International Clients Go-PopUp is a global platform that connects your space with brands, businesses,
TOP Spaces Spring/Summer Season
The most anticipated season for many has arrived. And with the arrival of good weather, everything seems to shine brighter.So, if you're thinking about organizing something special, you're in the right place at the right time because we have just what you need: the best spaces!Click on the image of each space to access it, send your request, and that's it! SELECtion of spaces BY GO-POPUP ● Charming gardens and terraces Perfect for outdoor dinners, product presentations or even a showroom in the middle of nature. Success is guaranteed in this type of space. ● Rooftops with breathtaking views If you want your event to
Succes Stories | Nude Project® x Go—PopUp
Last weekend, Rome witnessed one of the most vibrant pop-ups of the season. Nude Project®, the Spanish brand that is revolutionising streetwear, landed in the eternal city with an event that combined art, fashion and a dedicated community. And at Go-PopUp, we were there to make it happen. A concept that goes beyond fashion Nude Project isn’t just about clothing—it’s a creative platform for those who challenge the norm. Born in a small dorm room, the brand has skyrocketed to become a premium streetwear reference, blending minimalism, comfort, and attitude. Now, with their Nude Tour, they’re taking this philosophy to key cities
The psychology behind pop-up events: Why do they have such an impact on consumers?
In a world overloaded with options, grabbing consumers’ attention is more challenging than ever. However, pop-up stores have proven to be a powerful strategy for brands, creating an instant and lasting impact. But what makes these temporary spaces so irresistible? The answer lies in consumer psychology. 1. Urgency: Now or Never! Pop-ups leverage the scarcity and time-limited effect, creating a strong sense of FOMO (Fear of Missing Out). When customers know a store is available for only a short period, they feel the urge to act fast before it’s gone. 🔹 Example: A sneaker brand launches a limited-time pop-up where the first 100
High-impact productions: Multidisciplinary spaces for filming (and much more)
When you're looking for a location for your next production, you need more than just a stage: you need versatility. Multidisciplinary spaces are not only perfect for shoots and photo shoots, but can also be adapted for events, showrooms, premieres and whatever experience you have in mind. Find the ideal place to bring your project to life and explore all the possibilities in a single space. SELECtion of spacesBY GO-POPUP SEE MORE SPACES Keys to choosing the perfect production space ✔ Natural vs. Artificial Lighting: A space with large windows and natural light can help you save on artificial lighting costs. ✔ Sound and Acoustics:
Hybrid & Phygital events: The new era of live experiences
The world of events has changed forever. In 2025, brands are no longer just looking to impress with in-person experiences—they also want to expand their reach through digital innovation. Enter hybrid and phygital events, the perfect fusion of the physical and digital worlds to create more interactive, global, and unforgettable experiences. but first, What are hybrid and phygital events? ▶ Hybrid events: These combine in-person attendees with a virtual audience. They are streamed live, include online interactions, and allow people from all over the world to participate without being physically present. ▶ Phygital events: Taking it one step further, phygital events seamlessly merge
Need a last minute space? Find the perfect venue without stress
Sometimes, the best opportunities come out of nowhere—a brand decides to launch a last-minute pop-up store, a corporate event needs a new venue, or a production team suddenly requires a new location. If you’re in this situation, don’t panic. Finding the ideal space fast is possible if you know where to look. At Go-PopUp, we connect you with hundreds of spaces and offer personalized support to ensure your event runs smoothly, stress-free. 1. Define Your Priorities (and Stay Flexible!) When time is limited, focus on the essentials:· Location – Do you need a central area? High foot traffic?· Capacity – How many attendees
The ultimate guide to Pop-Up Stores | Find your dream space.
Pop-up stores are stealing the spotlight because they offer something no other marketing strategy can: a real, face-to-face connection with your customers in a unique, memorable setting. Whether you want to launch a product, test a new market, or simply boost your brand recognition, a pop-up store is the way to go. And don’t worry, we’ve got you covered: a selection of incredible spaces that will take your idea from great to unforgettable. SELECTION OF SPACES FOR POP-UP STORESBY GO-POPUP SEE MORE SPACES Why Go for a Pop-Up? Boost brand recognitionPop-ups put your brand in the spotlight, creating unforgettable experiences for your audience. Picture Instagrammable
How to make the most of the year’s key dates
The calendar is brimming with opportunities for brands and businesses to connect with their audience, and seasonal events are the perfect time to shine. From the vibrancy of spring to the charm of winter markets, each season provides the ideal setting to create unique experiences. In this article, we’ll show you how to make the most of the year’s key dates and find the perfect space for your pop-up, event, or campaign. Spring Fresh Starts and Natural Connections Spring symbolizes renewal, freshness, and optimism, making it the perfect season to launch new collections, host outdoor activations, or organize wellness-focused events. Key Dates: Mother’s DayEasterLocal
Last Call for Valentine’s Day 2025!
Is your Valentine’s Day campaign ready to spread the love? If not, don’t worry—there’s still time to create something unforgettable! Valentine’s Day is the perfect excuse to connect with your audience in a meaningful (and bold!) way. 💥 Here are some fresh ideas and 2025 trends to make your brand shine: ❤️ Romantic and Unique Ideas for Your Valentine’s Day Activation Set the scene for magic:How about hosting your event in a space that feels like a dream come true? From sleek studios with chic decor to terraces with breathtaking views, the setting is everything. Pop-Up with personalized gifts:Everyone loves a personal touch! Set
Space owners: 2025 is your year!
The start of a new year always brings fresh possibilities, especially for those who own spaces that can be transformed into unique venues for events. From pop-ups to exhibitions, the market is booming, and 2025 promises to be a year filled with activity and profitability. In this article, we explore how you can make the most of your space this year, whether you’re already renting it out or considering joining the growing space rental market. 2025: A Year Full of Opportunities The demand for pop-up events and temporary actions is on the rise. Brands across industries are looking for spaces to host: Pop-up stores:
How to boost your business in 2025 with Pop-Up actions
2025 has just begun, bringing with it countless opportunities for businesses and brands to stand out in a competitive market and connect more directly with their audience. The key? Embracing pop-up actions, a strategy that blends exclusivity, creativity, and unforgettable consumer experiences. In this article, we explore how ephemeral events can transform your business this year and offer practical tips to help you maximize their potential with the support of Go-PopUp, a leader in space rentals and comprehensive event management. Why Pop-Up Actions Are Essential in 2025 The start of the year is a strategic moment to grab your audience’s attention, launch new
Making your ideas shine in 2025
It’s December 25th, and while the world is wrapped in the magic of Christmas, it’s also the perfect time to reflect on the past year and plan for an even brighter 2025. For brands, entrepreneurs, and creatives, this season is all about recharging, finding inspiration, and envisioning big projects for the year ahead. The Power of the Holidays: More Than Just a Season, a Moment of Opportunity Christmas isn’t just about giving; it’s about connecting. Events like holiday markets, pop-ups, and corporate gatherings aren’t just festive—they’re powerful ways to showcase your brand’s DNA creatively and memorably. If you haven’t explored these opportunities
Succes stories by Go—PopUp
In recent months, Go-PopUp has played a pivotal role in some of the most high-profile events on the international stage, solidifying its reputation as a leader in organizing and managing spaces for pop-ups, launches, and impactful ephemeral experiences. From pop-up stores by global artists to cinematic promotions and collaborations with iconic brands, we’ve brought to life unique moments that connect brands with their audiences. 🎸Morat and Metallica: Pop-Up Stores That Hit the Right Note Music fans enjoyed unparalleled experiences thanks to the pop-up stores of Morat and Metallica: Morat’s pop-up store became a meeting point for fans, offering exclusive merchandise and a chance
Get ready for Paris Fashion Week 2025!
The most anticipated event in the fashion world is almost here: Paris Fashion Week, happening from January 15–23, 2025. This iconic event isn’t just about showcasing next year’s trends—it’s where brands, designers, and creatives come together to shape the future of the industry. Whether you’re an established brand or an emerging designer, this is your time to shine. Paris Fashion Week isn’t just about runways and glamour; it’s a golden opportunity to elevate your market presence and connect with a global audience hungry for innovation and creativity. Why Your Brand Should Be There ✶ Global Visibility: Capture the attention of international media, buyers,