Go—PopUp Marketplace
The global hub for space rental and brand activation Retail has fundamentally changed. Consumers are craving real-life experiences, brands need attention beyond the screen, and cities have transformed into vibrant stages full of opportunity. This is the context in which Go—PopUp Marketplace was born, the leading platform for renting unique spaces and activating temporary projects anywhere in the world. Whether you are a brand, an agency, or a property owner, you will find an ecosystem here designed to take your project from concept to reality, friction-free. A Marketplace with Over 3,000 Available Spaces Go—PopUp brings together thousands of carefully selected spaces, ranging from: • Street-level retail
Go—PopUp Agency
Your global partner for turning ideas into real brand experiences More than ever, the brands that truly connect are the ones that dare to step out from behind the screen and create moments people can feel, live, and remember. Because experiences aren't just talked about, they are built. That's where Go—PopUp comes in. We are the full-service agency that supports brands, agencies, and property owners through the entire activation process: from initial concept to teardown. We design, coordinate, and execute pop-ups and temporary experiences that generate a real, measurable, and memorable impact. Our commitment is simple: ensuring every action makes sense, every space becomes
Who we are
Go—PopUp. Your full-service partner for strategic, high-impact activations. In an environment where attention is the most contested resource, the brands that truly stand out are those that create memorable experiences. That’s where Go—PopUp comes in. We’re much more than a marketplace. We are an experiential movement that connects innovative brands with property owners to bring ideas to life, at the right place and the perfect time. Our mission is clear: to transform your temporary presence into a lasting impact, delivering strategy, creativity, and impeccable operational support. A Marketplace with 3,000+ Curated Spaces Accessing premium locations has never been easier. Go—PopUp brings together more than 3,000 hand-picked
Finish the year with a bang!
Visibility, sales, and real connections for your brand. The year-end is approaching, and with it comes a massive opportunity that smart brands simply don't miss: the chance to showcase, sell, and connect during the busiest time of the year. We're talking about that perfect mix of active shoppers, high foot traffic, and an audience ready to discover, touch, and engage with new experiences. In a market where practically every brand is fighting to stand out, the difference isn't just what you sell, but how and where you present it. This is where temporary retail spaces become your ultimate strategic ally. Spaces That Move
5 Reasons to launch your pop-up or event before the year ends
Make your brand shine bright this holiday season! The most magical time of the year is also the most strategic. Christmas isn't just about lights, gifts, and celebration: it's the perfect time to build genuine connections, boost sales, and end the year with impact. At Go—PopUp, we help you make it happen: find the ideal space and create an experience your audience won't forget. 1. The Peak Consumer Season The holidays concentrate the year's highest volume of purchasing. From limited-edition products to exclusive experiences, consumers are actively seeking out brands that are authentic, approachable, and memorable. A well-located pop-up or event can be the difference between
How to create a disruptive event that will make your brand take off
In a saturated market where brands compete for mere seconds of attention, temporary events have evolved from being a "one-off action" to a key strategy for connecting, making an impact, and driving sales. But not all events manage to stand out. The difference between a run-of-the-mill event and a trendsetting one lies in how the experience is designed from the very beginning: purpose, location, storytelling, format, and audience. Today, we'll tell you how to create a truly disruptive event, one that doesn't just attract attention, but also generates buzz and delivers measurable results. 1. Start with a Clear Goal (Not Just a Pretty
Paris is getting ready to shine: Key dates for 2026 Fashion Week
And why you need to book your spot now! Every January, Paris becomes the undeniable epicenter of the global fashion world. Designers, brands, buyers, press, and content creators flood the city to experience one of the year's most influential weeks: Paris Fashion Week. If there is one perfect time to activate your brand in the French capital, this is it. THE DATES TO CIRCLE ON YOUR CALENDAR Paris Fashion Week – Menswear Fall/Winter 2026–2027: From Tuesday, January 20th to Sunday, January 25th, 2026Haute Couture Spring/Summer 2026: From Monday, January 26th to Thursday, January 29th, 2026 Two consecutive weeks where all eyes will be on Paris.
SUCCESS STORIES | ECOFILTRO EUROPE
x Go—PopUp
When water became an experience through its first pop-up store in Barcelona Water is such a natural part of our daily lives that we rarely stop to appreciate its true value.But Ecofiltro Europe has been changing that inviting us to rediscover water through a more natural, responsible, and sustainable lens. With over 2 million users across 50+ countries, the brand brought its mission to life in Barcelona, turning a simple act, drinking water, into an immersive, conscious experience: its first-ever pop-up store in Europe. An experience that flowed with purpose From October 14th to 18th, 2025, in the heart of the Eixample (Enric Granados,
How to prepare your pop-up in record time
Practical guide for brands that want to stand out this season In a landscape where temporary experiences are redefining how brands connect with their audience, pop-ups have become the perfect format to create real impact in a short amount of time.They’re ephemeral, immersive, and when done right, they leave a lasting impression. But what if you don’t have months to plan?Good news: with a clear strategy, the right resources, and the right partner, there’s still time to launch a powerful activation, even if it’s last minute. Here’s a quick guide with key steps and how Go—PopUp can help you make it happen
EXPERIENCES & CREATIVITY | 4 keys to creating memorable activations
Experiential events and immersive pop-ups have become the most powerful tool for connecting with audiences. It's no longer just about showcasing a product; it’s about creating lasting memories. Today, we want to share four key strategies that make all the difference when designing experiences that captivate, spark conversation, and, most importantly, boost sales. 1. Immersive and Multi-Sensory Pop-Ups Events that engage all the senses achieve a much greater impact on the audience. Successful international examples show how designing spaces that integrate music, aromas, textures, and visual projections make attendees feel like they are truly part of the brand, prompting them to share the
The Holiday season: The prime time to monetize your space
The holiday season isn't just the strongest sales period for brands; it's also one of the year's highest-demand periods for event spaces. Pop-ups, company dinners, concerts, conferences, and private celebrations, everything converges into just a few weeks. This presents a golden opportunity for space owners to turn these dates into their most profitable time of the year. High Demand, By the Numbers: Growing Holiday Spend: Holiday shopping is increasing annually, with Europe alone expecting a +2.9% rise in festive purchases.Black Friday Records Shattered: In the UK, Black Friday sales hit £7.1 billion in 2024, a significant +37% jump from the previous year.Germany's
Why corporate events are the key to a stronger company culture
Corporate events are often underestimated, seen as nothing more than social gatherings or obligatory activities. In reality, they play a vital role in building company culture, motivating teams, and strengthening relationships among employees. When done right, they can become true turning points, moments that spark creativity, boost engagement, and even improve talent retention. But let's be honest: organizing a truly impactful corporate event is no easy task. This is where having the right agency and the perfect venue makes all the difference. Why Corporate Events Matter They build relationships: Team-building activities encourage collaboration and communication in a way that's different from the daily
How to leverage the Holiday Season for maximum brand impact
Christmas isn't just the busiest shopping season of the year, it's the perfect stage for brands to shine. From retail and fashion to tech, hospitality, and corporate sectors, every business feels the impact of the holidays. At a time when consumer attention is at its peak, the brands that stand out aren't just the ones with the loudest digital campaigns. They're the ones that create memorable, tangible experiences that leave a lasting impression far beyond December. Why the Holiday Season Is Crucial The data confirms it: in many markets, December alone accounts for up to 40% of annual sales. But the value isn't
Black Friday & Cyber Monday: The perfect moment for your pop-up
Key dates you can’t afford to miss for an epic year-end. Having a digital presence is essential, but during key retail dates like Black Friday and Cyber Monday, being online simply isn’t enough. With an overload of discounts and offers flooding every screen, standing out becomes harder than ever. That’s why more and more brands are turning to physical activations and real-life experiences to cut through the noise. Because what digital can’t always deliver, authenticity, trust, and memorable moments, happens when you bring your brand to life offline. Did you know that Black Friday and Cyber Monday account for more than 30% of
The art of event FOMO.
How to build buzz before your doors open. In a world where every notification is competing for our attention, getting your audience invested before your event even starts is crucial. This is where FOMO (Fear of Missing Out) comes in—that feeling of not wanting to miss out on something unique, exclusive, and unrepeatable. When done right, FOMO doesn’t just fill up your venue; it makes your event the talk of the town before it even happens. 1. The power of teasers Think of teasers as a well-timed "spoiler": they reveal just enough to spark curiosity but never give everything away. Share short videos on social
From online to offline!
Why your brand needs a physical activation this year In a world where digital seems to dominate everything, why are so many leading brands investing in in-person experiences? The answer is simple: physical activations create a level of connection, memorability, and impact that's impossible to replicate online. And this year, more than ever, your brand can't afford to be left behind. 1. Digital fatigue is real We're constantly surrounded by screens: we work online, consume online, shop online… and that leads to saturation. A physical activation breaks through the digital noise and offers something fresh, tangible, and truly memorable. Being present offline doesn't
Why a 360° Agency is exactly what your brand needs for its next activation
The current challenge: Brands with ideas, but no time Brand activations have evolved. It's no longer enough to have a flashy location or an interesting product. Brands now need to create memorable experiences that build connections, spark conversations, and, most importantly, deliver measurable results. However, the desire to make an impact is often limited by a common problem: a lack of time, scattered resources, and uncoordinated vendors. This is where the true value of a full-service agency like Go—PopUp comes in. What Exactly Is a 360° Agency and Why Do You Need One? A 360° agency (or "one-stop shop") is one that can handle
Last call for Paris Fashion Week!
Your brand still has time to shine Paris is calling and this is your final chance to answer. With Paris Fashion Week just around the corner this September, the city will once again transform into the epicenter of global fashion, culture, and creativity. From influential buyers and editors to tastemakers and trendsetters, every eye will be on Paris and the brands that make an impact during this week will carry that momentum all season long. The good news? You're still on time. At Go–PopUp, we help brands secure premium spaces in Paris for all kinds of activations: Fashion showroomsPop-up storesPrivate dinners and cocktail eventsPress
Unleash the power of the ephemeral activations that leave a mark!
We're bringing you the hottest trends in disruptive marketing that are changing how brands connect with people. Today, we're diving deep into the fascinating world of ephemeral structures – those amazing mobile and temporary setups that are so much more than just a space. They're magnets for unforgettable experiences! Why Ephemeral is the New Cool In a market overflowing with information, grabbing attention is an art. That's where our ephemeral structures come in. Think of them as your marketing guerrilla team: quick, impactful, and with that magic touch of showing up where you least expect them. They create a surprise factor that
Global Brands on Alert!
Why International brands are betting big on Pop-Ups in Europe In today's dynamic retail landscape, global brands are increasingly leveraging pop-up stores as a strategic tool to deepen their engagement with local European audiences. This isn't just a trend; it's a calculated move to forge authentic connections and drive impact. The Irresistible Allure of Pop-Ups for Global Brands Pop-up activations offer a compelling blend of benefits that resonate with the strategic objectives of international brands: 1.Authentic local immersionUnlike traditional retail, pop-ups provide a unique opportunity for brands to truly integrate into the cultural fabric and consumer habits of each city. This hyper-local approach