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Author: Carolina Argente

When you're looking for a location for your next production, you need more than just a stage: you need versatility. Multidisciplinary spaces are not only perfect for shoots and photo shoots, but can also be adapted for events, showrooms, premieres and whatever experience you have in mind. Find the ideal place to bring your project to life and explore all the possibilities in a single space. SELECtion of spacesBY GO-POPUP SEE MORE SPACES Keys to choosing the perfect production space ✔ Natural vs. Artificial Lighting: A space with large windows and natural light can help you save on artificial lighting costs. ✔ Sound and Acoustics:

The world of events has changed forever. In 2025, brands are no longer just looking to impress with in-person experiences—they also want to expand their reach through digital innovation. Enter hybrid and phygital events, the perfect fusion of the physical and digital worlds to create more interactive, global, and unforgettable experiences. but first, What are hybrid and phygital events? ▶ Hybrid events: These combine in-person attendees with a virtual audience. They are streamed live, include online interactions, and allow people from all over the world to participate without being physically present. ▶ Phygital events: Taking it one step further, phygital events seamlessly merge

Sometimes, the best opportunities come out of nowhere—a brand decides to launch a last-minute pop-up store, a corporate event needs a new venue, or a production team suddenly requires a new location. If you’re in this situation, don’t panic. Finding the ideal space fast is possible if you know where to look. At Go-PopUp, we connect you with hundreds of spaces and offer personalized support to ensure your event runs smoothly, stress-free. 1. Define Your Priorities (and Stay Flexible!) When time is limited, focus on the essentials:· Location – Do you need a central area? High foot traffic?· Capacity – How many attendees

Pop-up stores are stealing the spotlight because they offer something no other marketing strategy can: a real, face-to-face connection with your customers in a unique, memorable setting. Whether you want to launch a product, test a new market, or simply boost your brand recognition, a pop-up store is the way to go. And don’t worry, we’ve got you covered: a selection of incredible spaces that will take your idea from great to unforgettable. SELECTION OF SPACES FOR POP-UP STORESBY GO-POPUP SEE MORE SPACES Why Go for a Pop-Up? Boost brand recognitionPop-ups put your brand in the spotlight, creating unforgettable experiences for your audience. Picture Instagrammable

The calendar is brimming with opportunities for brands and businesses to connect with their audience, and seasonal events are the perfect time to shine. From the vibrancy of spring to the charm of winter markets, each season provides the ideal setting to create unique experiences. In this article, we’ll show you how to make the most of the year’s key dates and find the perfect space for your pop-up, event, or campaign. Spring Fresh Starts and Natural Connections Spring symbolizes renewal, freshness, and optimism, making it the perfect season to launch new collections, host outdoor activations, or organize wellness-focused events. Key Dates: Mother’s DayEasterLocal

Is your Valentine’s Day campaign ready to spread the love? If not, don’t worry—there’s still time to create something unforgettable! Valentine’s Day is the perfect excuse to connect with your audience in a meaningful (and bold!) way. 💥 Here are some fresh ideas and 2025 trends to make your brand shine: ❤️ Romantic and Unique Ideas for Your Valentine’s Day Activation Set the scene for magic:How about hosting your event in a space that feels like a dream come true? From sleek studios with chic decor to terraces with breathtaking views, the setting is everything. Pop-Up with personalized gifts:Everyone loves a personal touch! Set

The start of a new year always brings fresh possibilities, especially for those who own spaces that can be transformed into unique venues for events. From pop-ups to exhibitions, the market is booming, and 2025 promises to be a year filled with activity and profitability. In this article, we explore how you can make the most of your space this year, whether you’re already renting it out or considering joining the growing space rental market. 2025: A Year Full of Opportunities The demand for pop-up events and temporary actions is on the rise. Brands across industries are looking for spaces to host: Pop-up stores:

2025 has just begun, bringing with it countless opportunities for businesses and brands to stand out in a competitive market and connect more directly with their audience. The key? Embracing pop-up actions, a strategy that blends exclusivity, creativity, and unforgettable consumer experiences. In this article, we explore how ephemeral events can transform your business this year and offer practical tips to help you maximize their potential with the support of Go-PopUp, a leader in space rentals and comprehensive event management. Why Pop-Up Actions Are Essential in 2025 The start of the year is a strategic moment to grab your audience’s attention, launch new

It’s December 25th, and while the world is wrapped in the magic of Christmas, it’s also the perfect time to reflect on the past year and plan for an even brighter 2025. For brands, entrepreneurs, and creatives, this season is all about recharging, finding inspiration, and envisioning big projects for the year ahead. The Power of the Holidays: More Than Just a Season, a Moment of Opportunity Christmas isn’t just about giving; it’s about connecting. Events like holiday markets, pop-ups, and corporate gatherings aren’t just festive—they’re powerful ways to showcase your brand’s DNA creatively and memorably. If you haven’t explored these opportunities

In recent months, Go-PopUp has played a pivotal role in some of the most high-profile events on the international stage, solidifying its reputation as a leader in organizing and managing spaces for pop-ups, launches, and impactful ephemeral experiences. From pop-up stores by global artists to cinematic promotions and collaborations with iconic brands, we’ve brought to life unique moments that connect brands with their audiences. 🎸Morat and Metallica: Pop-Up Stores That Hit the Right Note Music fans enjoyed unparalleled experiences thanks to the pop-up stores of Morat and Metallica: Morat’s pop-up store became a meeting point for fans, offering exclusive merchandise and a chance

The most anticipated event in the fashion world is almost here: Paris Fashion Week, happening from January 15–23, 2025. This iconic event isn’t just about showcasing next year’s trends—it’s where brands, designers, and creatives come together to shape the future of the industry. Whether you’re an established brand or an emerging designer, this is your time to shine. Paris Fashion Week isn’t just about runways and glamour; it’s a golden opportunity to elevate your market presence and connect with a global audience hungry for innovation and creativity. Why Your Brand Should Be There ✶ Global Visibility: Capture the attention of international media, buyers,

A Milestone for POP MART and Go-PopUp The world of designer toys and collectibles has witnessed a revolutionary moment with the opening of POP MART's first-ever pop-up store in Barcelona. This global brand, celebrated for its innovative designs and sought-after blind boxes, made its European debut with a sensational launch event. Behind the scenes, Go-PopUp played a pivotal role, not only by providing the perfect venue but also by spearheading the strategic execution of this international event. Why the Opening Matters Barcelona, with its vibrant art scene and global appeal, served as the ideal location to kickstart POP MART’s European journey. This pop-up

Choosing the right venue is one of the most critical decisions when planning an event. It can make or break the entire experience, whether it's a corporate gathering, a private party, a product launch, or a wedding. Here’s a guide to help you find the ideal space for any occasion: 1. Know Your Event Type and Audience Before diving into venue options, it’s crucial to understand the nature of your event and who will be attending. Are you hosting a corporate seminar, an intimate dinner, a product launch, or a wedding? The type of event will significantly influence the kind of space

Looking for the Perfect Space for Your Next Event? We’ve Got You Covered! At Go—PopUp, we know that every event is unique and that each brand has its own story to tell. Whether you're a business, an emerging brand, an individual looking for the perfect venue, or a space owner wanting to maximize rental potential, we’re here to help. Our services, which include access to a global marketplace and the support of our specialized agency, are designed to bring your vision to life—no matter the type of event you're planning. From renting spaces for pop-up stores, meetings, exhibitions, and shoots, to complex

The end of the year is around the corner, and it's the perfect excuse to go out with a bang and host a pop-up event that will leave everyone talking. Pop-up events not only add an exclusive touch to your brand but also create unforgettable experiences for your guests or customers. If you have a space and want to make the most of it, or you're a brand with a big idea to close the year, this is the inspiration you need! We’ve gathered the top ideas to make your end-of-year event truly epic. From pop-up stores to gourmet dinners

Want your space to be the first choice for brand events? Looking for the perfect venue that offers an unforgettable experience for your guests? In this article, we tell you what trends are setting the pace in terms of charming spaces and what brands are looking for for their unique events, whether you are organising a meeting, pop-up store, or an exclusive exhibition. The space chosen for an event is not only the setting, but a fundamental element that defines the experience and reflects the brand identity. Companies are no longer satisfied with functional spaces, they are looking for charming environments

Do you have a great event in mind, an amazing expo or a popup store to launch that thing you've been working so hard on? Nowadays, finding the perfect place to bring your ideas to life is easier than ever, thanks to temporary space marketplaces! These sites have become the best option for artists, entrepreneurs, brands and anyone who needs a temporary space without the hassle of a long rent or an endless search process. Here's why a temporary space marketplace is just what you need to make your project stand out and be a success: Variety and Flexibility of Spaces A marketplace

Renting out your space for events not only generates extra income but also opens doors to new business opportunities. In a market where brands and companies are constantly looking for unique venues for events, meetings, or pop-up stores, space owners can maximize their property's potential if they know how to do it right. In this article, we present the best strategies to attract brands and get the most out of your property. Offer Flexibility: Key to Pop-Up Actions and Events The demand for modern, adaptable spaces is higher than ever. Brands are looking for flexible venues that can accommodate specific needs, such

As we step into 2025, Europe is once again preparing to host some of the world's most prestigious events across various industries. These high-profile occasions offer brands, businesses, and entrepreneurs the opportunity to launch products, create pop-up stores, or host memorable experiences that stand out. In this blog, we'll cover the most important events scheduled for the first quarter of 2025, detailing how your business can capitalize on them to increase brand visibility and drive growth. Key European Events in the First Quarter of 2025 Paris Fashion Week (February 24 - March 4, 2025, Paris, France) As one

In today’s business world, building strong professional connections is essential. Networking is all about forming valuable relationships with other professionals and companies, which can open doors to future opportunities. Whether you’re looking to collaborate, grow your brand, or explore new career paths, networking events play a crucial role. In this article, we’ll explore the key benefits of networking, the different formats it can take, and how to host a memorable event. Plus, we’ll recommend some of the best spaces to make your event truly stand out. Why Networking Matters Increase your brand’s visibilityNetworking events provide an excellent opportunity to meet people in your

Adapt your space to attract new audiences With the growing demand for unique event spaces, property owners have an incredible opportunity to monetise their properties. Whether you have a gallery, terrace, urban space or country estate, knowing how to make the most of your space can turn it into a steady source of income. In this article, we show you how, from enhancing the appeal of your space to offering unforgettable experiences for businesses and individuals looking for something different. Do you have a space you could rent out? Find out how to turn it into a profitable source and increase your

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