Behind the scenes: How we made a memorable activation for Adidas happen
Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.
In collaboration with CA Sports, we brought to life the Adidas stand at the Hoop District tournament, held at the iconic Poble Espanyol.
A project where sports, urban culture, and brand power came together to create a truly engaging experience.
If you haven’t seen the event recap yet, you can check it out here.
How is an activation experienced from the inside
From conceptualization to the final details of the setup, we provided our local production service, guiding our client every step of the way. The goal? To ensure that the Adidas stand not only stood out but also created impact, interaction, and lasting memories.
● Visual design aligned with the urban spirit of the event
● Local supplier and logistics coordination
● Local production
● Creative and technical support throughout the day
All designed to create an activation that was not only functional but also memorable.
Why Leading Brands Work With Us
These kinds of collaborations show how a great idea — when executed with vision and precision — becomes a success story.
And big brands know it:
✔ Location drives impact: A strategic space maximizes reach
✔ Design speaks volumes: Your brand should stand out at first glance
✔ Experience builds connection: What moves people is remembered — and shared
What did we achieve together?
● Extensive network of premium spaces across Europe.
● Visibility at a high-profile international event.
● Meaningful interactions with the target audience.
● A fully personalized brand environment aligned with the storytelling.
Got a Bold Idea? Let’s Make It Happen
Do it like Adidas: trust a partner who supports you from the idea to execution to create activations that connect and leave a lasting impact.
● We search for and manage unique spaces across Europe
● We design, produce, and coordinate events and pop-ups
● We support with branding, content, PR, and more
● We create real experiences that generate results
Tell us your idea!
Or discover over 3,000 spaces in our marketplace.
If you have any questions, feel free to contact us at: hello@gopopup.com
