Hybrid & Phygital events: The new era of live experiences

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Hybrid & Phygital events: The new era of live experiences

The world of events has changed forever. In 2025, brands are no longer just looking to impress with in-person experiences—they also want to expand their reach through digital innovation. Enter hybrid and phygital events, the perfect fusion of the physical and digital worlds to create more interactive, global, and unforgettable experiences.

but first, What are hybrid and phygital events?

▶ Hybrid events: These combine in-person attendees with a virtual audience. They are streamed live, include online interactions, and allow people from all over the world to participate without being physically present.

▶ Phygital events: Taking it one step further, phygital events seamlessly merge the physical and digital into a fully immersive experience. Technologies like augmented reality, the metaverse, interactive QR codes, and holograms bring the digital world to life in real spaces.

And why are they the future of events?

↪︎ Wider reach: No geographical limits! Your event can be experienced by people worldwide in real time.r visto por personas de todo el mundo en tiempo real.

↪︎ Interactive experiences: Live chats, real-time polls, augmented reality, and even 3D immersive environments.

↪︎ Higher engagement: Virtual attendees can actively participate, driving interaction and boosting social media visibility.

↪︎ Flexibility & accessibility: A hybrid event allows those who can’t attend physically to still be part of the experience—anytime, anywhere.

Brands Leading the Phygital Revolution

▶ Balenciaga in the Metaverse: The luxury brand launched a virtual runway show in Fortnite, blending fashion and gaming.

▶ Nike’s Interactive Shopping: Their physical stores incorporate digital technology that lets customers try on sneakers using augmented reality.

▶ Art Basel’s Phygital Exhibits: The world-famous art fair allows visitors to interact with artworks in virtual environments.