Paris is getting ready to shine: Key dates for 2026 Fashion Week
And why you need to book your spot now!
Every January, Paris becomes the undeniable epicenter of the global fashion world. Designers, brands, buyers, press, and content creators flood the city to experience one of the year’s most influential weeks: Paris Fashion Week.
If there is one perfect time to activate your brand in the French capital, this is it.
THE DATES TO CIRCLE ON YOUR CALENDAR
- Paris Fashion Week – Menswear Fall/Winter 2026–2027: From Tuesday, January 20th to Sunday, January 25th, 2026
- Haute Couture Spring/Summer 2026: From Monday, January 26th to Thursday, January 29th, 2026
Two consecutive weeks where all eyes will be on Paris. Brand activations, pop-ups, showrooms, and private events become the ultimate platform to stand out.
Why is this relevant for your brand?
Paris Fashion Week is about much more than just the runways. It’s a global hub for design, creativity, and immersive experiences. Participating, or simply having a presence in the city during these dates, can make a huge difference in terms of:
- Notoriety and Positioning: Your brand is directly associated with the world’s most influential fashion scene.
- Networking and Visibility: Press, buyers, stylists, influencers, and other key industry players are all there.
- Brand Momentum: It’s the perfect moment to launch a product, present a collaboration, or amplify your storytelling in a high-impact environment.
In short: if your brand has a story to tell, Paris is the place, and January is the time.
Why Secure Your Space Early
Premium spaces in Paris during Fashion Week are highly sought-after and, quite literally, fly off the shelves.
Booking ahead of time not only guarantees you prime locations (in areas like Le Marais, Saint-Germain-des-Prés, or Palais Royal) but also secures better terms and more competitive pricing.
Furthermore, acting early allows you to calmly plan all the creative and logistical details: setup, production, permits, communication, staffing, catering, and audiovisual content. Everything adds up to ensure your activation is an impeccable and memorable experience.
How We Can Help You
At Go—PopUp, we’ll guide you from start to finish to ensure your brand shines during Paris Fashion Week.
- Venue Scouting: Exclusive access to the city’s best venues, from galleries and concept stores to rooftops and industrial spaces.
- End-to-End Management: Design, production, staffing, permits, and coordination.
- Bespoke Activations: Custom pop-ups, showrooms, product launches, or private events tailored to your goals and budget.
We help you transform a simple presence into an experience that leaves a lasting impression.
The Time to Act is Now
Paris will be the center of the fashion universe from January 20th to the 29th, 2026.
If you are considering launching a pop-up, event, or brand activation, the moment to move is now.
The most exclusive spaces are reserved months in advance. Don’t miss out on the most inspiring calendar event of the year.
Contact our team and secure your spot before they are gone.
Your brand deserves to be where everything happens.
Or, if you prefer, explore our selection of spaces in Paris to find the perfect one for your brand.
