Q1 Highlights: The most powerful activations of the Year (so far)
Everything we’ve achieved together in the first quarter and why 2025 promises more than ever.
At Go–PopUp, we kicked off the year with energy, groundbreaking ideas, and brands that refuse to settle for the ordinary. The first months of 2025 have clearly reflected the direction the world of experiences is heading: more impact, more community, and more creativity.
Missed it? Here’s the definitive recap.
PUMA | Barcelona, Barceloneta Beach
PUMA went for a fresh, urban activation connected to the summer lifestyle, and they did it in one of the city’s most iconic spots: Barceloneta Beach.
At Go–PopUp, we took care of scouting the perfect space and coordinating production to bring to life a 100% brand-aligned experience.
ADIDAS | Barcelona, Poble Espanyol
As part of the Euroleague Basketball Finals closing event, Adidas elevated its presence with a unique activation at Poble Espanyol during the Hoop District tournament. The activation included a brand experience zone, audience interaction, and a visually striking setup that captured all eyes and generated significant social media buzz.
SCUFFERS | Berlin
Urban fashion brand Scuffers landed in Berlin with a pop-up store that turned heads. From Go–PopUp, we managed the ideal space in one of the city’s most creative areas so the brand could focus on connecting with its German audience.
Berlin proved to be the perfect place for such emerging brands.
COLD CULTURE | Milan
From the world of young entrepreneurship to the streetwear universe with vision:
Cold Culture chose Milan as a key city to expand its brand.
We assisted them in finding the space and local support for an event that was much more than just a pop-up. The result: full capacity, strong branding, and plenty of generated content.
NUDE PROJECT | Rome
As part of their Nude Tour across Europe, the Spanish streetwear brand landed in Rome with a two-day event. An event that generated queues, hype, and great digital visibility. The response was so positive that Rome is now set to be their next city with a permanent store.
Why Brands Choose Go–PopUp
Because we don’t just offer spaces. We create complete, tailor-made experiences designed to connect with the right audience.
✔ We scout and manage the perfect space
✔ We design and produce the event from start to finish
✔ We support you with content, PR, branding, and more
And the results?
+3,000 active spaces in the marketplace
+3,000 active spaces in the marketplace
Want to be part of the next big project?
Tell us your idea. We’ll make it happen.
Whether you are a brand, agency or space, now is the time.
Make your next event, pop-up or production a trend-setter.
If you have any questions, please do not hesitate to contact us: hello@gopopup.com
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