RECAP 2025 💥

The year ideas took shape.

2025 has been a year of movement.

Movement across cities, industries and formats.
Across ideas that refused to stay digital and brands that chose to step into the physical world to be seen, felt and remembered.

At Go—PopUp, we’ve spent the year navigating that movement, translating ambition into space, strategy into action, and temporary presences into real brand moments.

This recap isn’t about milestones alone.
It’s about the stories, collaborations and decisions that shaped a year where experiences took center stage.

A Year of Real-World Impact

Across Europe, we helped brands connect with people where it truly counts: in real life.
Each project came with its own challenge, audience and creative direction, and that’s exactly what made them powerful.

Here are some of the moments that defined our year:

Metallica — Madrid
A high-impact activation that proved music, culture and brand experience can share the same stage.

Nude Project — Rome
A pop-up that blended community, identity and storytelling in one of Europe’s most iconic cities.

Pop Mart — Barcelona
A playful, immersive retail experience designed to spark curiosity and drive footfall.

Cold Culture — Milan
Fashion, attitude and urban culture brought together during one of the most competitive retail calendars.

Adidas — Barcelona
A standout activation where global brand power met local relevance.

Label Rose — Madrid
A refined pop-up experience focused on elegance, emotion and brand positioning.

Puma — Barcelona
Energy, movement and brand presence in a strategic, high-traffic environment.

Stingblade — Mallorca
A destination-driven activation proving that pop-ups thrive beyond major capitals.

Ecofiltro Europe — Barcelona
Sustainability turned into a tangible, educational and inspiring real-life experience.

Each project reinforced one idea:
temporary spaces can create lasting impact.

What 2025 Taught Us

This year confirmed what we deeply believe:

Brands that invest in experiences build stronger emotional connections.
Strategic locations are as important as creative concepts.
Agility and flexibility are key in an ever-changing market.
Pop-ups are no longer a trend — they’re a strategic tool.

And above all, collaboration is everything.

Thank You for Being Part of the Journey

To the brands who trusted us with their vision.
To the space owners who opened their doors to new ideas.
To the partners, teams and collaborators who made every activation possible.

Thank you for making 2025 a year of growth, creativity and shared success.