The best rooftops for events in Europe!
Organizing an event on a rooftop has become one of the most sought-after trends by brands, agencies, and creatives. And it’s easy to see why: stunning views, charming urban environments,…
Europe’s most important events in the first quarter of 2025: Secure your presence and showcase your brand!
As we step into 2025, Europe is once again preparing to host some of the world’s most prestigious events across various industries. These high-profile occasions offer brands, businesses, and entrepreneurs…
Highlights events in Europe
(September – December 2024 Edition)
Maximise your presence with unique spaces at the must-attend events of the year! Participating in the most important events of the year not only increases your brand’s visibility, but also…
Unique event spaces in the major European cities.
Do you want to organize an event in a unique and memorable location? In the world of events, choosing the right space is crucial to creating an experience that leaves…
Selection of the best spaces in Europe for your next exhibition
Europe hosts a rich and diverse artistic scene, with galleries showcasing works by internationally recognized artists and emerging talents. If you’re looking for the perfect venue to showcase your art,…
Europe in Focus | The Boom of Filming and Productions Driving the Search for Unique Spaces.
In the digital age, the insatiable demand for content has unleashed a true revolution in the entertainment industry. Europe, with its rich history and varied landscapes, has become the epicenter…
Pop into Berlin: A City On European Tour
Done right, pop-ups are an experience and inspiration for their visitors. Who knows? One day on your shopping trip in Paris you might … #popintoberlin. Starting this September, visitBerlin and be Berlin will…
New Pop-Up Store in Madrid by Label Rose!
Italian design, high expectations, and an opening that turned heads. This weekend marked the grand opening of the Label Rose pop-up store — the renowned Italian brand of bags and…
Why brands choose your space (or not): 7 keys to stand out in our marketplace
At Go-PopUp we have an extensive network of premium venues across Europe, and every week we receive new requests from brands looking for the perfect place to launch their activations.…
Behind the scenes: How we made a memorable activation for Adidas happen
Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.In collaboration with CA Sports, we brought to life the Adidas stand at the…
Succes Stories | Adidas x Go—PopUp
Last weekend, Barcelona became the epicenter of basketball and urban culture with the celebration of Hoop District, a 3×3 tournament that brought together content creators from across Europe. As part…
What brands look for in an event space and how to stand out!
Finding the perfect venue is one of the most important decisions for any brand hosting an event. From pop-ups to product launches and exclusive experiences, companies seek locations that align…
Cold Culture takes over Milan: The streetwear defining trends!
Streetwear has evolved from an underground movement to one of the most influential trends in global fashion. Among the brands shaping this culture is Coldculture, a Spanish label that has…
The advantages of joining a space rental marketplace
If you own an incredible space and want to make it profitable but don’t know where to start… this is for you! Imagine receiving booking requests from international brands, production…
TOP Spaces Spring/Summer Season
The most anticipated season for many has arrived. And with the arrival of good weather, everything seems to shine brighter.So, if you’re thinking about organizing something special, you’re in the…
Succes Stories | Nude Project® x Go—PopUp
Last weekend, Rome witnessed one of the most vibrant pop-ups of the season. Nude Project®, the Spanish brand that is revolutionising streetwear, landed in the eternal city with an event…
The psychology behind pop-up events: Why do they have such an impact on consumers?
In a world overloaded with options, grabbing consumers’ attention is more challenging than ever. However, pop-up stores have proven to be a powerful strategy for brands, creating an instant and…
High-impact productions: Multidisciplinary spaces for filming (and much more)
When you’re looking for a location for your next production, you need more than just a stage: you need versatility. Multidisciplinary spaces are not only perfect for shoots and photo…
Hybrid & Phygital events: The new era of live experiences
The world of events has changed forever. In 2025, brands are no longer just looking to impress with in-person experiences—they also want to expand their reach through digital innovation. Enter…
Need a last minute space? Find the perfect venue without stress
Sometimes, the best opportunities come out of nowhere—a brand decides to launch a last-minute pop-up store, a corporate event needs a new venue, or a production team suddenly requires a…