Pop into Berlin: A City On European Tour

Done right, pop-ups are an experience and inspiration for their visitors. Who knows? One day on your shopping trip in Paris you might … #popintoberlin. Starting this September, visitBerlin and be Berlin will open pop-­up stores in five European cities to market Berlin as creative, innovate and livable metropolis (that we all know it is). 1 Pop-Up, 5 … Continued

NEWS ABOUT SOME UPGRADES FUNCTIONALITIES!

We have been quiet, and it’s because we have been working on something, just for you: news about some upgraded functionalities! Go—PopUp has upgraded some functionalities! Our aim has always been to support you in achieving your goals by finding the best location for your pop-up event.  We upgraded our functionality to make the navigation … Continued

SMILEDIRECTCLUB POP-UP: FROM ONLINE TO PHYSICAL

Go–PopUp’s latest Success Story is SmileDirectClub Pop-Up: from online to physical touchpoints. SmileDirectClub was founded in 2014 as a teledentistry company in Nashville, Tennessee (USA). At the moment works in more than 14 states across continents: North America, Europe and Asia. PHYSICAL POP-UP IN BARCELONA SmileDirectClub is a digitally native company. It is pretty typical … Continued

GO—POPUP’S 2020 MILESTONES

Go—PopUp’s 2020 Milestones: what a year! The team kicked off the year in a team event in Valencia (Spain). The weather conditions that day were far from the usual Spanish sunny days. Only a couple of days after the team outing, storm Gloria hit Barcelona, where Go—PopUp has its headquarters.  Little we knew that another … Continued

GO—POPUP HAS SIGNED A PARTNERSHIP WITH AMERICANOIZE

Go—PopUp has signed its latest partnership agreement with Americanoize, an agency specialised in Influencer Marketing. This partnership will support Go—PopUp when finding the key-influencers for any Online Pop-Up event. //About Americanoize Americanoize is an international Influencer Marketing Agency based Miami- Florida- in the United States. They work with celebrities such as Christian Bale, Natalie Portman … Continued

GO–POPUP SIGNED A COLLABORATION WITH LA DEVANTURE

Go—PopUp and La Devanture, are happy to announce their partnership. 

Go–PopUp aims to continue growing its presence in Europe and to be able to support their clients both locally, in France, and across Europe.

HAND-PICKED: 5 TOP LOCATIONS TO POP-UP IN PARIS

Paris is one of the most visited capitals in Europe. It is known not only for fashion but also for its culture and entertainment. We hand-picked 5 top locations to pop-up in Paris for you to pop-up. //Multipurpose space A former industrial workshop in the heart of the Marais neighbourhood, in Paris. Completely renovated in … Continued

ONLINE POP-UP: GUAYUSA COMPANY

If you visit our Shopping Center, you will find three Online Pop-Ups “Guayusa Company“. I sat with Alvaro Bugaj to chat about his company and the events he launched on our platform.   Giulia: Can you tell us more about your company? Alvaro: Guayusa is the traditional drink of Ecuador‘s indigenous people, the Quechua. The … Continued

LOOKING AT THE FUTURE: HOLIDAY SEASON AND POP-UPS

As most of us start to enjoy “controlled” freedom again, we also enjoy the first signs of summer, so more than ever the Holiday season seems a mirage. But times flies and when looking at the future, Holiday season and pop-ups could be the perfect match to face the challenges retail is undergoing. //Future scenarios Many … Continued

BERGAMOTTE POP-UP DSCHUNGEL 2.0 // BERLIN

BERGAMOTTE POP-UP DSCHUNGEL 2.0 // BERLIN

HOW TO RETURN TO YOUR PHYSICAL STORE?

As Governments slowly grant more freedom of movement and allow industries, sector by sector, to open to their public, big or small companies face the same tough question: how to return to your physical store? We, at Go–PopUp, are facing the same dilemma: how can we allow our employees to go back to the office … Continued

KAPTEN & SON POP-UP IN AMSTERDAM

Kapten & Son pop-up in Amsterdam (The Netherlands) ended its experience on Wednesday the 15th of January, after 2 months. This is our last Success Story. We sat down with the Kapten & Son team to learn about this experience, as this was their first international pop-up store. The brand’s goal was to raise both … Continued

THE YEAR 2019 OF GO– POPUP!

“We know that time passes constantly and that there is no one day when everything suddenly changes, but humans need milestones to recapitulate and make plans. We are at that moment. The truth is that we have been preparing throughout 2019 for major changes in 2020, including new products and services, and continue to grow … Continued

POP-UP AS A RECRUITING STRATEGY

While it is evident that pop-ups are on the rise when it comes to the retail sector, they are entering new territories. If there is one trend, I think we will bring along to next year, and it is going to grow along 2020: it is using pop-ups as a recruiting strategy. I already mentioned … Continued

FROM INSTAGRAM TO POP-UP STORE

Instagram is a perfect tool to build your brand, and a pop-up store the physical scenario to meet the community built on the digital platform. This is how ten stores went from Instagram to a pop-up store. IG has 1 billion active users and around 500 million using it every day. The average IG user, … Continued

THE BEST NEIGHBOURHOODS IN PARIS FOR YOUR POP-UP

Paris is one of the major European cities. It has a total of 2.1 million inhabitants (Jan. 2019) and an average of 40 million tourists per year. That is a significant potential group of customers, perfect to launch a pop-up! Each neighbourhood has a broad array of things to offer, so it might be challenging … Continued

How pop-ups can be an integrating part of a complete urban planning.

We can consider cities special living creatures, they have strong identities that characterise one from another, they have energy, and they change through time. Neighbourhoods are profoundly affected by these changes, and urban planning is a crucial element if the institution and local governments want to guarantee sustainable growth. The main objective is to ease … Continued

Beauty market grows strong and uses pop-up in its strategy

The concept of wellness has changed over time. It is no longer connected to the mere idea of being healthy but includes other core areas of our life: mental, emotional, social, environmental and physical wellbeing. Indeed, for the World Health Organization, wellness is “a state of complete physical, mental, and social wellbeing, and not merely … Continued

LAMY opens its first Pop-up in Berlin!

How can a company survive decades and be a market leader? We have been collaborating with a brand that is an example of thriving through time and challenges: LAMY. LAMY, a producer of writing instruments based in Germany, was founded by C. Josef Lamy, in 1930. After working as an export and branch manager for … Continued

How to prepare for “The Most Wonderful Time of the Year”? Start planning your Pop-Up Store now!

Some context on how Black Friday has become a frenzied day for shopping also in Europe and why the Holiday season is an important period to plan a pop-up store.  Right now, temperatures outside are breaking records, in Europe, only last week there was a heatwave, so it is very difficult thinking about Christmas when … Continued

Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: a wheat field

Keys of Experiential Marketing, unexpected scenarios for a Pop-Up Event: A wheat field.   Usually, when thinking about a pop-up store, restaurant or event, the tendency is to associate it with a physical location such as a store, a warehouse or a container; but what if nature were to be the setting to hold an … Continued

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