Pop into Berlin: A City On European Tour

Done right, pop-ups are an experience and inspiration for their visitors. Who knows? One day on your shopping trip in Paris you might … #popintoberlin. Starting this September, visitBerlin and be Berlin will open pop-­up stores in five European cities to market Berlin as creative, innovate and livable metropolis (that we all know it is).

1 Pop-Up, 5 Cities

»Packing up a bit of Berlin and taking it on tour is a great idea for creative city marketing«, says Cornelia Yzer, Berlin Senator for Economics, Technology and Research. The stores will open for one week each in top inner­city locations in Stockholm, London, Vienna, Amsterdam and Paris to showcase innovative and trendy Berlin brands and start­ups. People across Europe and visitors to those cities will get to experience the creative potential of Berliners working in the fields of design, fashion, furniture, food, lifestyle and technology. Visitors will be invited to learn about Berlin as a tourist destination and become excited about Berlin’s creative spirit and its role as an exciting centre for high­tech and start-ups.


We are happy to be part of the experience by giving you the insight scoop of each station, introducing the brands traveling trough Europe and sharing the unique spaces with you, the cities have to offer. This is big for the pop­-up world.

Pop-Up Tour Guide: 

Stockholm (September 21st-27th)
London ( 5. – 11. October 5th – 11th)
Vienna (November 2nd – 7th)
Amsterdam (November 16th – 22nd)
Paris (December 7th – 12th)

Participating Brands: 

Air Berlin
Berliner Winter
Frau Tonis Parfum
ic! Berlin
Minga Berlin
Retos Candyfarm
Thomas Henry
TRY Foods
Und Gretel

More information via and #popintoberlin

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