How-To Guide: What Is A pop-up Store?
Ephemeral and innovative – How pop-up stores are juggling retail industry’s conventions and hence recoining the connection between brand and customer. Pop-up stores are the retail segment’s model of the…
5 Berlin Food & Fashion Pop-Ups in April
by Katja Feldmeier Gee, Brain, what do we want to do this month? The same we do every month, Pinky – try to bring the best pop-ups to our readers!…
Pop Into: Hamburg
von Katja Feldmeier Hamburg war schon immer die nordisch coole Schwester von Berlin. In letzter Zeit tut sich auch vermehrt was in der Hamburger Pop-Up Szene und neue Shops erscheinen…
Philipp lets his Loft to Jamie Oliver
by Katja Feldmeier Not only is he one of Go—PopUps nicest and most trusted landlords, but also Philipp’s space The Berlin Loft has seen but a few celebrities walk its…
How-To Guide: Marketing For Your Pop-Up Store
Analyze and optimize: How to apply performance-oriented marketing techniques to your pop-ups store and gear it tot he target group. One thing is certain: A pop-up store without customers is…
The International Pop-Up Alliance
by Katja Feldmeier Around the world with pop-up stores. Go—PopUp is the co-founder of a new, international alliance of five European and Asian pop-up marketplaces. The fantastic five: Berlin, Barcelona,…
Del online al offline, Punto Vibbo
Vibbo, la antigua aplicación Segundamano, abrió el pasado mes de noviembre dos tiendas efímeras en el centro de Madrid y Barcelona para facilitar las transacciones entre particulares ¡Descubre el Punto…
MAGE MAG – About The Magic Of Art
MAGE MAG celebrates the release of their first magazine on April 1st. It’s a magazine made by artists about art and the people behind their creative work. The Cake Studio…
Clever Pop-Up Solutions: Box at Work
by Katja Feldmeier Box at work is an on demand service for storage in inner city areas. Easier than ordering a pizza. They deliver. You pack. They store. Pop-up creators…
How-To Guide: 12 Steps To Launch Your Pop-Up Store
From an initial idea into planing and implementing – Go—PopUp helps you taking 12 steps towards realizing a successful pop-up venture. Yay. You are facing the thrilling task to launch…
5 Berlin Food & Fashion Pop-Ups in March
by Katja Feldmeier Spring brings the rain and every season has an end — only the wurst has two. But seriously, here are five top-notch food and fashion pop-ups, you…
Jaguar Pop-Up Roadshow
Two brands, ten pop-ups, five cities. The Jaguar Land Rover pop-up roadshow will tour Germany’s big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and…
JAGUAR POP-UP ROADSHOW
Two brands, ten pop-ups, five cities. The Jaguar pop-up roadshow will tour Germany’s big cities for the next two months. Pit stops include Frankfurt, Berlin, Munich, Stuttgart and Hamburg. The…
multimono Pop-Up Store Heilbronn
A network of cultural activists is applying the pop-up concept to revive an outdated shopping complex in Heilbronn, one of the larger cities in South Germany. Natalis Lorenz, part of…
Kanye, Drake, Gwyneth: Celebrity Pop-Ups Everywhere
As pop-up experts we’re constantly looking for new trends within the creative retail and marketing scene. The latest discovery? Celebrity pop-ups everywhere! Here are some observations of the business they…
The Kerbholz Pop-Up Shop Berlin
by Katja Feldmeier The four guys from Kerbholz are returning pop-up enthusiasts. Their newest pop-up shop in Berlin Mitte with Go—PopUp is in fact their fourth. After previously popping up…
Pop-Up Logistik mit Box at Work
von Katja Feldmeier Box at work ist der neue on demand Lager- und Logistik-Service für die Großstadt. Einfacher als Pizza bestellen. Sie liefern. Du packst. Sie holen’s ab. Für alle…
Pop Into: Amsterdam
by Katja Feldmeier Travel. But this time, put away your guidebook, seek out those truly unique and memorable experiences. Pop-ups can be exactly that. Temporary in nature pop-up hotels, stores and…
Ingo is a great landlord. Ingo is smart. Be like Ingo.
by Katja Feldmeier There would be no pop-up stores without them. Landlords make up the base for any pop-up idea to grow on and get realized in. And this particular…
OY YEAH! An Oyster Pop-Up Bar!
People either love them or hate them, but be honest: have you ever tried oysters? Now it’s your time because the OY Berlin gives you the opportunity to enjoy oysters, wine…
Flagship, Concept, Pop-Up Store: in a Nutshell
by Katja Feldmeier In times of increased competition, particularly in large European capitals, bold and innovative retail concepts have become part of a good brand strategy. The Retail Academy advises…