Succes Stories | Adidas x Go—PopUp
Last weekend, Barcelona became the epicenter of basketball and urban culture with the celebration of Hoop District, a 3×3 tournament that brought together content creators from across Europe. As part of the Euroleague Basketball finale, the event blended sports, entertainment, and lifestyle in a vibrant, high-energy format.
From intense matches to dunk contests and surprising activations, the day exceeded expectations. Go–PopUp teamed up with CA Sports to bring one of the day’s standout spaces to life: the Adidas stand.
a stand designed to stand out
Designed and produced by our team in collaboration with CA Sports, the Adidas stand was more than just a physical space—it was an immersive brand experience. It reflected the core values of innovation, sport, and community that define both Adidas and the spirit of Hoop District. Seamlessly integrated into the iconic Hivernacle venue at Poble Espanyol in Barcelona, the space amplified its visual and cultural impact. Together with Basket Emotion, Adidas tapped into the energy of the tournament to authentically connect with a young, urban, basketball-loving audience.
What do these types of activations bring?
These types of collaborations show how a brand can amplify its impact when combining a strategic location, compelling design, and a clear narrative.
But there’s more: choosing the right space can boost social media visibility, enhance brand perception, and increase engagement with the target audience. A well-executed activation becomes a meeting point between brand and community, where every detail—from lighting to visitor experience—reinforces the brand message and identity.
Additionally, partnering with a specialized team ensures flawless execution at every stage, allowing brands to focus on connecting with their audience while leaving the operational side to the experts.
Why Trust Go-PopUp for Your Next Event?
● Extensive network of premium spaces across Europe.
● Local production service to conceptualize, design, and execute every detail.
● Comprehensive support: from location scouting to production, logistics, and communication.
● Experience with major brands such as Adidas, Morat, Cold Culture, Nude Project, Paloma Wool, Pop Mart, Metallica, and many more.
● Activations designed to stand out, engage the audience, and drive both conversation and conversion.
Thinking of being the next one?
Whether you’re a major brand or launching an emerging project, Go–PopUp helps turn powerful ideas into unforgettable experiences. From finding iconic spaces to the design, production, and communication of your event, we’re here to bring your vision to life.
Let’s talk and make it happen!
If you have any questions, don’t hesitate to contact us: hello@gopopup.com
