Succes Stories | Nude Project® x Go—PopUp
Last weekend, Rome witnessed one of the most vibrant pop-ups of the season. Nude Project®, the Spanish brand that is revolutionising streetwear, landed in the eternal city with an event that combined art, fashion and a dedicated community. And at Go-PopUp, we were there to make it happen.
A concept that goes beyond fashion
Nude Project isn’t just about clothing—it’s a creative platform for those who challenge the norm. Born in a small dorm room, the brand has skyrocketed to become a premium streetwear reference, blending minimalism, comfort, and attitude. Now, with their Nude Tour, they’re taking this philosophy to key cities across Europe.
A Pop-Up That Left Its Mark on Rome
The experience kicked off on Friday with an private two-hour painting workshop, setting the stage for an explosion of creativity. Then, on Saturday, the doors opened to the public, and the response was nothing short of mind-blowing. The hype was real—endless queues formed outside the venue, proving once again the power of Nude Project’s loyal community.
Their goal? To make a statement, connect with their audience, and explore the possibility of a permanent store in Rome. And they nailed it.
GO-POPUP, the perfect ally for visionary brands
Events like this are a clear example of how a well-executed pop-up strategy can take a brand to the next level. At Go-PopUp, we provide the perfect location and offer support in local production.
Because we know that finding the ideal space and managing production in a foreign city can be a challenge, and we’re here to make it easy.
For Nude Project®, this pop-up not only exceeded expectations but was also a key step in strengthening its presence in Italy. With a store already established in Milan, Rome is shaping up to be its next big move.
Make your brand stand out.
If you also want your brand to make an impact, connect, and create an unforgettable experience, at Go-PopUp we have everything you need and support you every step of the way to make your pop-up a total success.
Let’s talk and make it happen!
If you have any questions, don’t hesitate to contact us: hello@gopopup.com
