SUCCESS STORIES | ECOFILTRO EUROPE x Go—PopUp

SUCCESS STORIES | ECOFILTRO EUROPE
x Go—PopUp

When water became an experience through its first pop-up store in Barcelona

Water is such a natural part of our daily lives that we rarely stop to appreciate its true value.
But Ecofiltro Europe has been changing that inviting us to rediscover water through a more natural, responsible, and sustainable lens.

With over 2 million users across 50+ countries, the brand brought its mission to life in Barcelona, turning a simple act, drinking water, into an immersive, conscious experience:
its first-ever pop-up store in Europe.

An experience that flowed with purpose

From October 14th to 18th, 2025, in the heart of the Eixample (Enric Granados, 95), Ecofiltro opened a space that blended design, awareness, and community.
More than a store, it was a place to reconnect with what truly matters — the planet, our health, and how we consume every day.

Through a hands-on experience, visitors discovered how Ecofiltro’s natural water purification system works, using only clay, activated charcoal, and colloidal silver.
A living example that sustainability can be simple, beautiful, and functional.

A full-scale project by Go—PopUp

At Go—PopUp, we managed the entire project from start to finish, from spatial design to online and offline marketing (yes, including those metro visuals!) and on-site coordination and project management.

Every element was curated to translate the brand’s purpose into a real, tangible experience, both aesthetically and emotionally.
Because when a brand has a mission this powerful, our job is to make it visible and unforgettable.

Where sustainability met creativity

The pop-up also celebrated art, craftsmanship, and local talent.
Three exclusive Ecofiltros were artistically reimagined by Asis Percales, merging sustainability with artistic expression in a unique collaboration that concluded with a public giveaway.

Visitors who pre-registered on Ecofiltro’s website also received a complimentary thermal bottle, reinforcing the brand’s ethos of conscious consumption and reuse.

More than a pop-up, a movement

Ecofiltro’s Barcelona pop-up proved that temporary experiences can leave a lasting mark.
It sparked awareness, generated authentic engagement, and brought sustainability into the conversation in a way that was creative, educational, and deeply human.

And that’s exactly what we aim for at Go—PopUp: to bring brands with purpose to life, turning ideas into meaningful experiences that resonate long after the doors close.