The year ideas took shape. 2025 has been a year of movement. Movement across cities, industries and formats.Across ideas that refused to stay digital and brands that chose to step into the physical world to be seen, felt and remembered. At Go—PopUp, we’ve spent the year navigating that movement, translating ambition into space, strategy into action, and temporary presences into real brand moments. This recap isn’t about milestones alone.It’s about the stories, collaborations and decisions that shaped a year where experiences took center stage. A Year of Real-World Impact Across Europe, we helped brands connect with people where it truly counts: in real life.Each project came