Why brands choose your space (or not): 7 keys to stand out in our marketplace
At Go-PopUp we have an extensive network of premium venues across Europe, and every week we receive new requests from brands looking for the perfect place to launch their activations. But what makes one space stand out from another? What exactly are brands looking for?
If you own or manage a venue, this article is for you: find out what makes the difference and how you can optimise your profile to get more visibility, more enquiries and more bookings.
1. High-quality photographs: your best letter of introduction.
Brands fall in love with their eyes. A profile with dark, pixelated or poorly framed photos generates distrust or simply goes unnoticed.
Tip: invest in a good report or ask us for advice: we can help you show the real potential of your space.
2. Clear, complete and suggestive description
Explain what makes your space unique, how it can be used and what kind of events you have hosted before. Be direct, but also inspiring.
Tip: include details such as high ceilings, good natural light, street access, history of the site, etc.
3. Location, location… and context!
The address matters, but also what surrounds your space. Is it in a trendy neighbourhood? Is it close to strategic points?
Tip: add information about the environment: this helps to visualise the type of audience you might attract.
4. Equipment available
Wifi, sound system, furniture, kitchen, access for loading and unloading… The more prepared your space is, the more versatile it will be for different event formats.
Tip: spell everything out clearly in the description of your space.
5. Speed and clarity of communication
Responding quickly and clearly is key to closing bookings. Brands highly value owners who resolve queries quickly.
Tip: activate notifications or leave it to our team if you prefer us to manage it for you.
6. Assessments and previous experience
Has your space already hosted events and do you have good reviews? Take advantage of this: it reinforces your reputation within the marketplace.
Tip: include photos or testimonials from previous events (with permission of the clients).
7. Appropriateness to the type of event
Not all spaces are suitable for everything, and that’s fine. Some are perfect for intimate showrooms, others for mass launches.
Tip: the clearer the ideal use of your space, the better the match with the right brands.
Ready to get your next application?
At Go—PopUp we connect you with great brands such as Adidas, Paloma Wool, Pop Mart, Nude Project, Metallica or Cold Culture… All you need is a space with potential and the will to make the most of it.
More than 3,000 spaces like yours are already part of our community. And many are already generating steady income.
Join our marketplace and start receiving applications today.
If you have any questions, please do not hesitate to contact us: hello@gopopup.com
