Oh yes, another year has almost gone by. While pop-up stores keep on gaining popularity as an incredibly powerful marketing strategy for retail brands, it’s now time to forecast which are the top 5 most innovative trends for pop-up stores in 2022. Grab your notepad and pamper yourself with some inspiration. Authentic Influencer Marketing Being … Continued
Many small retail businesses are now entering the market with a clear, meaningful vision: define a sustainable way of wearing, creating a positive impact in the fashion world. Being eco-conscious about what you wear is now becoming important especially for new generations. Have you noticed it? Collections made of unique materials and advanced sustainable fabrics … Continued
Pop-up projects can be fun. Yet, it doesn’t mean they are easy to organise. The key to success often lies in the tiniest details, especially when you’re thinking about breaking into new markets with complex pop-up projects. That’s what we have confirmed while working closely with SmileDirectClub, a teledentistry company from Tennessee (US). Despite being … Continued
Among all the locations you can browse at Go—PopUp, there’s a Cube, and it’s a premium pop-up space. Sounds intriguing? Keep on reading and activate your imagination. Your next pop-up experience may happen just there! Cool pop-up venues and where to find them Small and quite spectacular. That’s how we would define The Cube, a … Continued
Discover Space Promotion and increase your bookings from now on. The options that appear on a website when we search for a product or service are endless. That’s why landlords consider that having proper web positioning is becoming more and more crucial. Nowadays, everyone is in a hurry, and online users don’t spend their time … Continued
We have been quiet, and it’s because we have been working on something, just for you: news about some upgraded functionalities! Go—PopUp has upgraded some functionalities! Our aim has always been to support you in achieving your goals by finding the best location for your pop-up event. We upgraded our functionality to make the navigation … Continued
Go–PopUp’s latest Success Story is SmileDirectClub Pop-Up: from online to physical touchpoints. SmileDirectClub was founded in 2014 as a teledentistry company in Nashville, Tennessee (USA). At the moment works in more than 14 states across continents: North America, Europe and Asia. PHYSICAL POP-UP IN BARCELONA SmileDirectClub is a digitally native company. It is pretty typical … Continued
As a concept, a pop-up store was around for a while, but a current COVID-19 crisis made it a viable retail option for multiple reasons. Since we’re living in uncertain times, leasing a business space long-term brings enormous risks, making business owners turning to short term lease options. With pop-up stores, you can rent a … Continued
Last weekend, we launched our latest Success Story in Madrid (Spain): a pop-up about 3D printing and creation. // The brand Artenea 3D is a startup dedicated to 3D printing and design services, 3D modelling for individuals and companies.They also offer package courses (group or individual) and medium courses, both for companies and individuals. The … Continued
We have already lined out a Success Story: our 2021 first pop-up, the Blood Bank. This year’s edition started on the 8th of January and lasted ten days. The concept was “Donar sangre es otra película“, (literally translated “Donating blood is another movie”), with the ambitious aim of receiving 10.000 donations, in Barcelona, (Catalunia). //Involving … Continued
We left behind a tough year for many industries, especially for retail and hospitality. The challenge continues: some stores are still closed or have severe limitations. People are encouraged to stay at home, while some have fled the cities. Brands cannot interact with the customers traditionally; alternative channels need to be investigated. Which is why … Continued
Go—PopUp’s 2020 Milestones: what a year! The team kicked off the year in a team event in Valencia (Spain). The weather conditions that day were far from the usual Spanish sunny days. Only a couple of days after the team outing, storm Gloria hit Barcelona, where Go—PopUp has its headquarters. Little we knew that another … Continued
Last month, we launched a Livestream event with artist Daniel Berdala: Power to Creativity. Go––PopUp hosted the event in its office; we created the set from where we went live on our Online Pop-Up platform. Daniel Berdala contacted us to launch an online event to reach out to a broader audience. As at the moment, … Continued
The Internet has changed the way we socialise and the way we behaved as consumers. Influencers have become an essential part of the latter dynamic, and any brand should include them in their strategy. So, how to use an influencer in a Livestream event? But first of all, who is an influencer? An influencer is … Continued
Go—PopUp has signed its latest partnership agreement with Americanoize, an agency specialised in Influencer Marketing. This partnership will support Go—PopUp when finding the key-influencers for any Online Pop-Up event. //About Americanoize Americanoize is an international Influencer Marketing Agency based Miami- Florida- in the United States. They work with celebrities such as Christian Bale, Natalie Portman … Continued
Discover our new Premium Services: add-Ons you can access to make your Online Pop-Up more attractive, interactive and adapt it to your concept. Last April, right after half of the world was in lockdown, we launched a new product: Online Pop-Ups. A dedicated platform where any brand can launch a live event and create a … Continued
Go—Logic launches its new brand for landlords and asset managers. The aim is to help them commercialise their properties faster and cheaper while maintaining everything under their control. Go—Logic is the result of years of expertise acquired through Go—PopUp, a platform launched in 2014 to help brands looking for short term rentals. Go—Logic comes from the know-how … Continued