How-To Guide: Steps to open a Pop-Up Store

Sure many brands are asking, do I open a pop-up store? How does the pop-up world work? Will it be a success if I do it? The answer to all of these questions is YES. From Go—PopUp, we are certain that opening a pop-up store is a sure deal that helps you achieve commercial objectives and get in contact with potential clients. Still hesitating? We’ll give you all the info you need to know to get on with the project. Take notes!

 

1. Find YOUR space

2. Be strategic

3. Your team is the best!

4. Elegance is found in simplicity

5. Say you are there

6. Enjoy!

 

 

Where to start

Without space, there is no pop-up store, and without pop-up store, there’s no project. So the first thing on the to-do list to organise a successful Pop-Up Store is to find THE RIGHT SPACE. It must be THE right one -with capital letters- because not any space is worth. Each brand has a specific target audience – if you don’t, then get on it asap! And each target has a different behaviour and can be reached in a particular area, neighbourhood, or street where the percentage of passers-by is the most appropriate for your brand.

 

Find YOUR space

At PopPlaces.com we have more than 700 spaces located all around Spain since 2016, and since the commercial alliance, we have spaces all around Europe and Asia. Some of the highlights are Berlin, Milan, Paris, London, and Hong Kong (far enough ha?). With the help of our lovely Product Managers, we find the perfect match between the brand and the location to get not only high traffic to the store but also quality visitors.

 

Be strategic

This is a crucial step in the process: without a strategy, it will be difficult to assess results and pursue objectives. All the team must be informed of the objectives and the steps to be followed for the pop-up to turn into a success. Many questions arise in the strategy and conceptualization of the idea, you need to pay attention and review each one because this step it can turn out to be 50% responsible for the success of the pop-up.

 

Your team is the best!

The team is the essence to get a pop-up store successful. Throughout the entire process, the team participates in communication, digital strategy, production, design, logistics, and billing. There must be someone designated to be in contact with our Product Mangers at Go—PopUp so that at all times we are informed and make fast decisions in order to get things done right. Once the strategy is discussed and shared with the rest of the team, the team must align and work towards the same direction, join forces, streamline the processes and understand the objectives. And of course, from the Go—PopUp team, we will be constantly giving support and heading to the same objective.

 

Elegance is found in simplicity

A good way to make the most of a space for a pop-up is the Upcycling, or what is the same, to turn a “useless” good into a product of better quality and give it a new use, for example, an element of decoration. We are not interior decorators, but we have seen a lot of pop-up stores and, although each one reflects their brand identity, the adequate decoration creates a good atmosphere, and the environment is the key factor for a potential client to either stay or leave the premises.

This aspect will depend on the budget for the pop-up store. We now remember the pop-up store in container format that Adidas launched in Barcelona during a music festival a few years ago. Without excessive decoration, they managed to make the people passing recognise the brand. How? With this giant size shoe box. Easy, creative, powerful, and innovative. A sure bet for success.

 

Say you are there!

Organising a pop-up store comes hand to hand with Social Media communication for several reasons:

• To get the largest number of people: influencers, people of the sector, acquaintances, relevant characters…
• So that tourists visit our pop-up store in the street of the city. It’s a fact that people don’t go shopping every day, especially if they have just a few days to get around the city. The pop-up store is just passing by and is an attraction itself.
• To attract media and be newsworthy.
• To increase the consumer’s loyalty to the brand and reach a new audience.

 

In short: a pop-up store is a news event.

 

Enjoy!

After having organised, conceptualised, created, and get everything in order for the pop-up … finally, the only thing left is to enjoy the experience. The store will be a new shopping experience for the clients and also for the team itself. You will see that the pop-up has turned out as you wanted, that people are coming, it is an overall total success! As a matter of fact, sales will increase because of the factor ‘today I’m here, tomorrow I’m not’. And the best of all: the rental of the space is temporary, so there’s no need to pay a rent of your physical store forever, just for the days you need it!
If you are still unsure about how to make a pop-up store or need additional guidance, do not hesitate to speak with the Go—PopUp team, we will help you make your pop-up store a success!

 

Send us an email to hello@gopopup.com.