Around The Globe: Top 3 Pop-Up News In August
Pop-Up Lovers, we’ve collected our three favorite articles about how the retail world is changing. Find out what Britain, Germany and Australia have got to say:
1) The Evolution Of The Pop-Up
The pop-up is now a common fixture in the urban landscape, but its nature is changing. Cause in recent years pop-ups have become an industry unto themselves, rather than a component of a marketing budget or the quickest. It not only provides creative entrepreneurs a low-risk opportunity to test their ideas, but also helps revitalise an area and attract new foot traffic and consumers.
Get more Australian insights here.
2) Is e-commerce leading classical retail to death?
This article sums up the current classical German retail situation and gives a forcast, chances and threats for the future. It says in 2020 every 1oth retailer got to close his shop due to digitalization and e-commerce. It’s time to develop new concepts which integrate digital channels because stores have the advantage to create an unique shopping experience with a special atmosphere and design.
Find out more but in German right here.
3) Pop-Up retail now worth £2.3bn to UK economy
»The pop-up sector is rapidly evolving. The sector’s growth is driven by retailers and brands of all sizes using pop-ups to create new experiences, products, and locations for their customers«, says Mike Tomlinson, Director of Small Business at EE. In fact: It is growing at 12.3% with a turnover of £2.3bn, employing over 26,000 people.
Read the full article here.
Well okay this is no. 4 and happened in July but you should read on:
4) Valuable Lessons On Berlin’s Real Estate Future
A little summary of 4 major lessons learned at the TOA satelite panel event on the topic “Why real estate is ripe for disruption.” The panel took place on July 17th at Karakulowa in Kreuzberg and was hosted by Go—PopUp and Setting. If you let, rent, buy or need real estate, read the full article in our blog.
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