Resounding success at POP MART’s first Pop-Up store in Barcelona
A Milestone for POP MART and Go-PopUp The world of designer toys and collectibles has witnessed a revolutionary moment with the opening of POP MART's first-ever pop-up store in Barcelona. This global brand, celebrated for its innovative designs and sought-after blind boxes, made its European debut with a sensational launch event. Behind the scenes, Go-PopUp played a pivotal role, not only by providing the perfect venue but also by spearheading the strategic execution of this international event. Why the Opening Matters Barcelona, with its vibrant art scene and global appeal, served as the ideal location to kickstart POP MART’s European journey. This pop-up
5 Essential tips for choosing the perfect event venue
Choosing the right venue is one of the most critical decisions when planning an event. It can make or break the entire experience, whether it's a corporate gathering, a private party, a product launch, or a wedding. Here’s a guide to help you find the ideal space for any occasion: 1. Know Your Event Type and Audience Before diving into venue options, it’s crucial to understand the nature of your event and who will be attending. Are you hosting a corporate seminar, an intimate dinner, a product launch, or a wedding? The type of event will significantly influence the kind of space
Discover how we can help you with our Agency and Marketplace services
Looking for the Perfect Space for Your Next Event? We’ve Got You Covered! At Go—PopUp, we know that every event is unique and that each brand has its own story to tell. Whether you're a business, an emerging brand, an individual looking for the perfect venue, or a space owner wanting to maximize rental potential, we’re here to help. Our services, which include access to a global marketplace and the support of our specialized agency, are designed to bring your vision to life—no matter the type of event you're planning. From renting spaces for pop-up stores, meetings, exhibitions, and shoots, to complex
Unique ideas for an unforgettable end of year celebration!
The end of the year is around the corner, and it's the perfect excuse to go out with a bang and host a pop-up event that will leave everyone talking. Pop-up events not only add an exclusive touch to your brand but also create unforgettable experiences for your guests or customers. If you have a space and want to make the most of it, or you're a brand with a big idea to close the year, this is the inspiration you need! We’ve gathered the top ideas to make your end-of-year event truly epic. From pop-up stores to gourmet dinners
Discover the spaces that are setting trends, and why.
Want your space to be the first choice for brand events? Looking for the perfect venue that offers an unforgettable experience for your guests? In this article, we tell you what trends are setting the pace in terms of charming spaces and what brands are looking for for their unique events, whether you are organising a meeting, pop-up store, or an exclusive exhibition. The space chosen for an event is not only the setting, but a fundamental element that defines the experience and reflects the brand identity. Companies are no longer satisfied with functional spaces, they are looking for charming environments
Advantages of using a Marketplace for renting temporary Spaces
Do you have a great event in mind, an amazing expo or a popup store to launch that thing you've been working so hard on? Nowadays, finding the perfect place to bring your ideas to life is easier than ever, thanks to temporary space marketplaces! These sites have become the best option for artists, entrepreneurs, brands and anyone who needs a temporary space without the hassle of a long rent or an endless search process. Here's why a temporary space marketplace is just what you need to make your project stand out and be a success: Variety and Flexibility of Spaces A marketplace
Guide: Best practices for landlords
Renting out your space for events not only generates extra income but also opens doors to new business opportunities. In a market where brands and companies are constantly looking for unique venues for events, meetings, or pop-up stores, space owners can maximize their property's potential if they know how to do it right. In this article, we present the best strategies to attract brands and get the most out of your property. Offer Flexibility: Key to Pop-Up Actions and Events The demand for modern, adaptable spaces is higher than ever. Brands are looking for flexible venues that can accommodate specific needs, such
Europe’s most important events in the first quarter of 2025: Secure your presence and showcase your brand!
As we step into 2025, Europe is once again preparing to host some of the world's most prestigious events across various industries. These high-profile occasions offer brands, businesses, and entrepreneurs the opportunity to launch products, create pop-up stores, or host memorable experiences that stand out. In this blog, we'll cover the most important events scheduled for the first quarter of 2025, detailing how your business can capitalize on them to increase brand visibility and drive growth. Key European Events in the First Quarter of 2025 Paris Fashion Week (February 24 - March 4, 2025, Paris, France) As one
Choose the perfect space to boost your Networking and grow your network of contacts.
In today’s business world, building strong professional connections is essential. Networking is all about forming valuable relationships with other professionals and companies, which can open doors to future opportunities. Whether you’re looking to collaborate, grow your brand, or explore new career paths, networking events play a crucial role. In this article, we’ll explore the key benefits of networking, the different formats it can take, and how to host a memorable event. Plus, we’ll recommend some of the best spaces to make your event truly stand out. Why Networking Matters Increase your brand’s visibilityNetworking events provide an excellent opportunity to meet people in your
Make your event space profitable with keys to increase your bookings.
Adapt your space to attract new audiences With the growing demand for unique event spaces, property owners have an incredible opportunity to monetise their properties. Whether you have a gallery, terrace, urban space or country estate, knowing how to make the most of your space can turn it into a steady source of income. In this article, we show you how, from enhancing the appeal of your space to offering unforgettable experiences for businesses and individuals looking for something different. Do you have a space you could rent out? Find out how to turn it into a profitable source and increase your
Emerging trends for events and pop-up stores.
Adapt your space to attract new audiences Have you ever wondered what brands and companies are looking for in their events and pop-ups? The landscape is changing, and venue owners and organisers alike need to stay on top of the game to stand out. In an increasingly competitive environment, adapting your space to current trends can be the key to turning an ordinary event into a memorable experience. In this article, we introduce you to some of the most attractive spaces you can hire for your next event and how to make the most of them.Concepts such as personalisation, sustainability and immersive
Ultimate guide to high-impact corporate events
When it comes to corporate events, whether strategic conferences or product launches, selecting the right venue is crucial to success. A well-chosen location not only makes logistics easier but also enhances the overall experience, leaving a lasting impression on attendees. With the year quickly coming to a close, now is the perfect time to plan events that end the year on a high note. Do you want to ensure your next event is a major success? Keep reading to discover how to choose the perfect venue to make your corporate event truly high-impact. 🡻 Capture Attention: The Key is in the Venue The venue
Key dates from October to December to boost your business with pop-up events and meetings!
The end of the year is fast approaching, and with it, some of the most important dates to organise events that make an impact. From October to December, the calendar is full of opportunities that you can't miss if you want to position your brand, connect with your customers or simply celebrate with your loved ones. Are you ready to take advantage of these key moments? It's time to plan your perfect event! OctoberIt All Starts with Halloween! Halloween is no longer just about costumes. For many brands and businesses, it’s the perfect time to launch themed pop-up stores, create immersive experiences, or
Key trends in events and pop-up stores that you can’t ignore.
In a world where experiences are increasingly valued, events and pop-up shops have become key tools for brands and businesses looking to connect in a unique way with their customers. But did you know that this trend also represents a unique opportunity for venue owners? Whether you own a retail space, an industrial loft or a gallery, you could be sitting on an asset that could generate significant revenue if you align yourself with emerging market trends. The rise of pop-up stores and experiential events The global market for pop-up stores and temporary events is booming. According to recent estimates, this sector
The secret to Pop-Up Store success: Choosing the perfect space.
In the world of retail and events, pop-up stores have proven to be one of the most dynamic and effective strategies to capture the attention of consumers. But why are they so popular and how can you leverage this trend for your brand or business? If you're thinking of launching a pop-up shop, this article will guide you through the key benefits and show you some of the best spaces to do so. Pop-up stores offer an innovative way to generate excitement around a brand or product. They are perfect for launching new products, liquidating inventory, or simply creating a unique
Highlights events in Europe
(September – December 2024 Edition)
Maximise your presence with unique spaces at the must-attend events of the year! Participating in the most important events of the year not only increases your brand's visibility, but also creates valuable connections, launches products in an impactful way and establishes you as a leader in your sector. On the other hand, for venue owners, these events represent a unique opportunity to monetise their properties by offering strategic and charming venues that attract an exclusive and diverse audience. Whether you're planning a pop-up store at a Christmas market, an afterparty during Milan Fashion Week, or a conference at the World Travel Market,
Charming spaces for your next event
Selecting the perfect venue is essential to ensure the success of any event. The place where you organise your event is much more than just a backdrop; it is the soul of the meeting. A stylish space can completely change the way your guests experience your event, adding a special and unique touch that will leave a lasting impression. From a hidden garden to a modern loft or a terrace with spectacular views, these venues not only do the job, but add a little extra magic.Whether you're planning a pop-up store, an exhibition, a business meeting or a private celebration, the
Tips for a successful product launch.
Launching a new product is an exciting yet challenging task. Whether you are a space owner looking to monetize your venue or a company aiming to make an impact, these tips will help you organize a memorable and successful product launch. 1. Define Your Target Audience Before planning any aspect of the launch, it is crucial to identify your target audience. Who are your potential customers? What are their interests and what problems does your product solve? Clearly defining your audience will help you create a more effective marketing campaign and select the ideal space for your event. 2. Create Buzz Generate interest and
Stand out with the best spaces for Milan Fashion Week
Milan Fashion Week is one of the most influential events in the fashion world, a platform where the latest trends are showcased, and the future directions of global style are defined. This event not only attracts top designers and brands but also a sophisticated and knowledgeable audience, including buyers, media, influencers, and celebrities from around the globe. The visibility and opportunities offered by Milan Fashion Week are unparalleled, making it a must-attend event for anyone in the fashion industry. Participating in Milan Fashion Week offers a range of benefits that can elevate your brand to new heights. This event is the
The best marketing strategies to promote your event in 2024
Do you want your event to be the most talked-about and successful one of 2024? The first step to achieving this is a solid, well-planned marketing strategy. Proper promotion can make the difference between a forgettable event and one that becomes the highlight of the year. Explore Innovative and Effective Strategies In the dynamic world of event marketing, staying updated with the latest trends and techniques is crucial. Here are some of the most effective and current marketing strategies that will help you attract your ideal audience and ensure the success of your event in 2024. 1. Social Media: The Power of
Ideas for a successful outdoor event.
Thinking about hosting an outdoor party but not sure where to start? Look no further! In this article, we offer some of the best ideas to make your event unforgettable, whether you're a space owner looking to monetize, a business aiming to make an impact, or an individual planning a unique gathering. The success of an outdoor party starts with choosing the right space. From enchanting gardens to terraces with panoramic views, outdoor spaces offer endless possibilities. Here are some ideas on how to make the most of these venues: GARDENS Transform a garden into a tropical oasis, a Mediterranean corner or a