THE POWER OF LOCATION.
WHY YOUR EVENT’S SUCCESS STARTS WITH THE RIGHT SPACE The venue where everything happens isn’t just a backdrop – it’s the silent hero that can make the difference between an event that goes unnoticed and one that becomes the talk of the town. From high-traffic streets in Paris to hidden rooftops in Barcelona, the location sets the tone, attracts your audience, and elevates your brand’s presence. VIEW SPACE Why Location Matters Location is more than just a pin on the map:• Visibility: A well-placed venue puts you directly in front of your target audience.• Accessibility: The easier it is to get
Get your space ready this summer
And start earning in September ! Summer is here, and it’s the perfect moment to prepare your space for what’s coming. From September onwards, brands, businesses, and creators will be on the lookout for unique locations to host their pop-ups, private events, photoshoots, and more. At Go–PopUp, we help space owners like you turn their locations into stages for unforgettable experiences. Why Prepare Your Space Now? ✔️ September marks the start of peak seasonShowrooms, pop-up stores, corporate events, and shoots: brands from all sectors relaunch their campaigns after summer. ✔️ Give your space a refreshSmall upgrades like lighting, versatile furniture, or a fresh coat
What Go–PopUp can do for you
From worldwide spaces to full-service brand activations and much more! In a world where brand experiences make all the difference, Go–PopUp has become the go-to partner for anyone looking to create something temporary, unique, and unforgettable. Whether you're a brand, agency, or business looking to activate an idea — or a space owner looking to generate income — here’s how we can help you. 1. A Global Marketplace with 3,000+ Unique Spaces Looking for the perfect venue for your next event, pop-up store, showroom, art exhibition, or production?With more than 3,000 curated spaces in top European cities like Barcelona, Paris, Berlin, Milan, and
Got plans for September?
Now’s the time to secure your space for events, activations, pop-ups and more! September marks the return to action. After the summer break, brands come back stronger than ever: with new launches, fresh collections, private events, and pop-ups that kick off the autumn season in style. But if there's one thing that remains true year after year, it’s this: The best spaces get booked early. So, if you’re thinking about doing something impactful after summer, this is the perfect moment to secure the ideal venue and start planning without last-minute stress. VIEW SPACE Why Book Your Space Now? Brands that know the value of a well-executed
Paris Fashion Week | Secure your showroom in the epicenter of fashion
Paris Fashion Week is not just a catwalk, it is the global hub where fashion, art and business intersect for a few days of unprecedented inspiration, opportunity and visibility. If you have a brand and dream of being part of the high-end fashion universe, September is YOUR month and Paris is YOUR place. VIEW SPACE Why should you be in Paris during Fashion Week? Every season, Paris welcomes the most influential names in the industry: designers, editors, buyers, influencers, international press and industry professionals who set the pace of what's to come. During that week, the city is transformed. And not just on the
Summer Season | The most wanted spaces for events.
Summer is here—and with it, the perfect moment to bring your brand to life in the streets. With its vibrant energy, perfect weather, and buzzing lifestyle, Barcelona becomes the ultimate stage for pop-up activations, immersive events, and seasonal launches that truly connect. If your brand has a message to share, now is the time to make it visible, memorable, and shareable. And it all starts with the right space. VIEW SPACE Why activate your brand in summer? In summer, people are out. They move through the city, explore, shop, and engage. It’s the season of real connection, live experiences, and emotionally driven purchases. For fashion,
Q1 Highlights: The most powerful activations of the Year (so far)
Everything we’ve achieved together in the first quarter and why 2025 promises more than ever. At Go–PopUp, we kicked off the year with energy, groundbreaking ideas, and brands that refuse to settle for the ordinary. The first months of 2025 have clearly reflected the direction the world of experiences is heading: more impact, more community, and more creativity. Missed it? Here’s the definitive recap. PUMA | Barcelona, Barceloneta Beach PUMA went for a fresh, urban activation connected to the summer lifestyle, and they did it in one of the city’s most iconic spots: Barceloneta Beach.At Go–PopUp, we took care of scouting the perfect space
How to monetize your space flexibly
Renting out your space for events, shoots, or pop-ups can generate real income without sacrificing your freedom. Do you have a venue, showroom, gallery, warehouse, or terrace that you’re not using all the time? Want to make it profitable without the commitments of a long-term lease? The answer is clear: rent it out by the day or week for temporary events. Why is this such an attractive option? More and more brands are seeking unique spaces to connect with their audiences through experiences. And you can offer exactly what they need. The best part? You decide when, how, and to whom you rent. ✔
SCUFFERS lands in Berlin with a unique pop-up store
Berlin pulses with a new creative energy. This time, it comes from Scuffers, the brand that has captivated a generation without the need for labels or formulas. Set in one of the most characterful venues in the city, their pop-up store has quickly turned into a hub for those drawn to fashion, true identity, and soulful design. A Brand with Its Own Identity From its inception, Scuffers has been clear about its purpose: to create pieces with their own voice, featuring an unmistakable aesthetic that doesn't aim to standardize but rather to accompany and enhance individuality.Their philosophy is straightforward: there are no prerequisites
Succes Stories | PUMA x Go—PopUp
THE HIGH POINT: PUMA’s running Pop-Up that’s taking over Barceloneta beach From May 8 to 22, Barceloneta Beach in Barcelona becomes the epicenter of running in Europe with The High Point, PUMA’s most powerful experiential pop-up on the continent. This isn’t just another store — it’s movement, community, and energy at its finest A unique beachfront pop-up Few brands know how to connect with their audience like PUMA, and The High Point proves just that. Located right on Barceloneta Beach, this immersive pop-up invites visitors to: Try and test the brand’s most innovative running shoe modelsJoin daily social runs through the city’s most iconic
New Pop-Up Store in Madrid by Label Rose!
Italian design, high expectations, and an opening that turned heads. This weekend marked the grand opening of the Label Rose pop-up store — the renowned Italian brand of bags and accessories has officially landed in Madrid, and it’s done so in style. 📍 Located at Calle Barquillo 7, right in the heart of the city, this temporary store is now the go-to destination for lovers of fashion and contemporary design. A flawless brand experience At Go–PopUp, we didn’t just secure the location — we delivered full project management to bring this space to life:● Coordination of production and local suppliers● On-site management and installation
Why brands choose your space (or not): 7 keys to stand out in our marketplace
At Go-PopUp we have an extensive network of premium venues across Europe, and every week we receive new requests from brands looking for the perfect place to launch their activations. But what makes one space stand out from another? What exactly are brands looking for? If you own or manage a venue, this article is for you: find out what makes the difference and how you can optimise your profile to get more visibility, more enquiries and more bookings. 1. High-quality photographs: your best letter of introduction. Brands fall in love with their eyes. A profile with dark, pixelated or poorly framed photos
Behind the scenes: How we made a memorable activation for Adidas happen
Barcelona set the stage for one of the most impactful brand activations during the Euroleague Basketball Finals.In collaboration with CA Sports, we brought to life the Adidas stand at the Hoop District tournament, held at the iconic Poble Espanyol.A project where sports, urban culture, and brand power came together to create a truly engaging experience.If you haven’t seen the event recap yet, you can check it out here. How is an activation experienced from the inside From conceptualization to the final details of the setup, we provided our local production service, guiding our client every step of the way. The goal? To
Succes Stories | Adidas x Go—PopUp
Last weekend, Barcelona became the epicenter of basketball and urban culture with the celebration of Hoop District, a 3x3 tournament that brought together content creators from across Europe. As part of the Euroleague Basketball finale, the event blended sports, entertainment, and lifestyle in a vibrant, high-energy format. From intense matches to dunk contests and surprising activations, the day exceeded expectations. Go–PopUp teamed up with CA Sports to bring one of the day’s standout spaces to life: the Adidas stand. a stand designed to stand out Designed and produced by our team in collaboration with CA Sports, the Adidas stand was more than just
The best rooftops for events in Europe!
Organizing an event on a rooftop has become one of the most sought-after trends by brands, agencies, and creatives. And it’s easy to see why: stunning views, charming urban environments, and versatile spaces that can serve as after-work hangouts or fashion shoots. Here’s a selection of the best rooftops for events in 2025 across major European cities. MADRID A space on Alcalá 21 offering 360º views of Puerta del Sol and Cibeles. Modern interiors, natural light, and perfect for exclusive events. VIEW SPACE BARCELONA Located on the 9th floor, offering unparalleled views of Barcelona, tapas, cocktails, and a plunge pool. VIEW SPACE BERLIN This elegant outdoor space in
What brands look for in an event space and how to stand out!
Finding the perfect venue is one of the most important decisions for any brand hosting an event. From pop-ups to product launches and exclusive experiences, companies seek locations that align with their identity, objectives, and target audience. If you own an event space and want to attract more bookings, here’s what brands are looking for and how you can make your space stand out. Keep reading! 1. Strategic Location: Being in the Right Place Brands look for spaces in high-traffic areas with easy access and good connectivity. Being in the city center, near commercial areas, or in a neighborhood with a strong
Cold Culture takes over Milan: The streetwear defining trends!
Streetwear has evolved from an underground movement to one of the most influential trends in global fashion. Among the brands shaping this culture is Coldculture, a Spanish label that has captured the attention of a new generation looking for authenticity, community, and urban style with a distinctive edge. But how did this brand begin, and how has it managed to expand all the way to a fashion capital like Milan? The Origins of Cold culture: Entrepreneurship and a Passion for Creation The story of Coldculture is a perfect example of how passion for fashion, music, and urban culture can turn into a thriving
The advantages of joining a space rental marketplace
If you own an incredible space and want to make it profitable but don’t know where to start… this is for you! Imagine receiving booking requests from international brands, production companies, or businesses looking for the perfect venue for their next event, pop-up, or shoot—all without worrying about promotion, paperwork, or visibility. Sounds good, right? That’s exactly what a space rental marketplace like Go-PopUp can do for you. Here’s why joining a marketplace is the smartest move for space owners who want to maximize their revenue effortlessly. 1. Access to International Clients Go-PopUp is a global platform that connects your space with brands, businesses,
TOP Spaces Spring/Summer Season
The most anticipated season for many has arrived. And with the arrival of good weather, everything seems to shine brighter.So, if you're thinking about organizing something special, you're in the right place at the right time because we have just what you need: the best spaces!Click on the image of each space to access it, send your request, and that's it! SELECtion of spaces BY GO-POPUP ● Charming gardens and terraces Perfect for outdoor dinners, product presentations or even a showroom in the middle of nature. Success is guaranteed in this type of space. ● Rooftops with breathtaking views If you want your event to
Succes Stories | Nude Project® x Go—PopUp
Last weekend, Rome witnessed one of the most vibrant pop-ups of the season. Nude Project®, the Spanish brand that is revolutionising streetwear, landed in the eternal city with an event that combined art, fashion and a dedicated community. And at Go-PopUp, we were there to make it happen. A concept that goes beyond fashion Nude Project isn’t just about clothing—it’s a creative platform for those who challenge the norm. Born in a small dorm room, the brand has skyrocketed to become a premium streetwear reference, blending minimalism, comfort, and attitude. Now, with their Nude Tour, they’re taking this philosophy to key cities
The psychology behind pop-up events: Why do they have such an impact on consumers?
In a world overloaded with options, grabbing consumers’ attention is more challenging than ever. However, pop-up stores have proven to be a powerful strategy for brands, creating an instant and lasting impact. But what makes these temporary spaces so irresistible? The answer lies in consumer psychology. 1. Urgency: Now or Never! Pop-ups leverage the scarcity and time-limited effect, creating a strong sense of FOMO (Fear of Missing Out). When customers know a store is available for only a short period, they feel the urge to act fast before it’s gone. 🔹 Example: A sneaker brand launches a limited-time pop-up where the first 100