In a world where experiences are increasingly valued, events and pop-up shops have become key tools for brands and businesses looking to connect in a unique way with their customers. But did you know that this trend also represents a unique opportunity for venue owners? Whether you own a retail space, an industrial loft or a gallery, you could be sitting on an asset that could generate significant revenue if you align yourself with emerging market trends. The rise of pop-up stores and experiential events The global market for pop-up stores and temporary events is booming. According to recent estimates, this sector