The Internet has changed the way we socialise and the way we behaved as consumers. Influencers have become an essential part of the latter dynamic, and any brand should include them in their strategy. So, how to use an influencer in a Livestream event? But first of all, who is an influencer? An influencer is a public figure that through his/her exposure on social media has become a public figure with a certain number of close-knit followers.  Every influencer has a reliable public. It can be a worldwide group of followers making the influencer known cross-industry such as Chiara Ferragni. Or it