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December 2016

Guest Article by Romain Aubert from Popscout Few founding elements of Colonial Hong Kong stand today as they did over 100 years ago; one of them, aside from a few face-lifts, is Hong Kong’s infamous Tramways. Aside from being the coolest thing on the streets, they are the platform of an initiative that might just change the pop-up and short-term retail sector forever. Short-term retail is growing exponentially, but hop-on Hong Kong Tramways’ Transparent Tram and be a part of the concept that takes retail to a whole new level: Pop-up Tramways. Concept Hong Kong Tramways’ Transparent Tram operates as normal, but it’s

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