Every year, September is the month when retailers start to get ready for the Holiday Season. It starts on Black Friday and lasts until after Christmas sales. It is a tough period to manage demand to ensure good income, but this year forecasting says it is going to be exceptional. So, we want to discuss how to be prepared, with a pop-up, for a peak season like no other.   //Why is this year different? This year customers will shift to online, where the majority of demand will be. The trend of consumers migrating to e-commerce started during confinement, and has maintained its