Paris is one of the major European cities. It has a total of 2.1 million inhabitants (Jan. 2019) and an average of 40 million tourists per year. That is a significant potential group of customers, perfect to launch a pop-up! Each neighbourhood has a broad array of things to offer, so it might be challenging to choose, which is the best one for your next pop-up. However, each of them has some peculiarity and can suit better your pop-up concept for style and public.
” Paris is always a good idea.”
THE BEST 5 NEIGHBORHOOD IN PARIS FOR YOUR POP-UP
I already discussed how cities are continually reinventing themselves. Paris is no exception, with new restaurants, new Bohemian and artistic areas, and trendy fashion shops, continually emerging from the latest cool neighbourhood. Whatever type of pop-up you will launch, Paris will be perfect for it!
1—Canal St. Marten
The perfect neighbour for fashion, an ultra-trendy area with fashion boutiques, art galleries, chic restaurants, cafés and bars, indeed is one of the most gentrified areas of Paris. However, it still preserves its hippie soul, retaining much of its charm and local flavour. This fashionable hood was commissioned by Napoleon I to provide Parisians with fresh drinking water. It is also featured in the movie Amelie (2001), while the main character enjoys one of her favourite activities: skipping stones at the locks of the canal.
One of the essences of Paris is art. However, this vibrant and multiethnic neighbourhood has an up and coming art scene. Chaotic and sometimes messy, it is common to find galleries with young curators, owners, artists and their ateliers, often opened to the general public. In this layback hood isn’t unusual to see trash piled up on the sides of the street and square, especially following the vibrant market that takes over the Boulevard de Belleville every week. The iconic singer Édith Piaf was born and raised here; can any place get more dandy than this?
Sentier has become a destination for fashion. Formerly a textile neighbourhood and fashion wholesales, in the late Nineties had the name of Silicon Sentier after becoming home to internet start-ups. These days it’s Parisians in the know who fill the latest bars and restaurants plus fashion names that find the perfect place to settle here.
For such a small neighbourhood, Les Marais has an exciting offer of art and culture. Several museums are in this area among them the Museum of Picasso and the Maison de Victor Hugo; both destinations draw attention all year through. Les Marais has a vivid vibe wherefrom the craft-cocktail trend is slowly but surely becoming mainstream across Paris. Les Marais is also well-known for its LGBT night scene; many bars around here are the hang-out of choice for the capital’s gay hipsters. This neighbourhood has a very eclectic as well as sophisticated public if that is what you are looking for.
Here you can find classic chic design, books, and home design. Once known for its intellectual crowd meeting at the local cafés, nowadays remains a chic spot preferred by yuppies. In this neighbourhood, you can find rare books, unique gifts, vintage items. Here you can visit the historical department store Le Bon Marché, established in 1838. Émile Zola depicted it in his novel Au Bonheur des Dames, “The Ladies’ Paradise” in English (1883). It documents the birth of modern retailing and changes in city planning and architecture. Moreover, it analyses feminism and deconstructs desire in this very new marketplace. Retail here finds, for sure, a natural inspiration.
PARIS IS ALWAYS A GOOD IDEA
The eternal romantic city has infinite possibilities for any idea o pop-up you might have. Check out our platform; you will find the space and location to launch your next pop-up in Paris!