The advantages of joining a space rental marketplace
If you own an incredible space and want to make it profitable but don’t know where to start… this is for you! Imagine receiving booking requests from international brands, production companies, or businesses looking for the perfect venue for their next event, pop-up, or shoot—all without worrying about promotion, paperwork, or visibility. Sounds good, right? That’s exactly what a space rental marketplace like Go-PopUp can do for you. Here’s why joining a marketplace is the smartest move for space owners who want to maximize their revenue effortlessly. 1. Access to International Clients Go-PopUp is a global platform that connects your space with brands, businesses,
TOP Spaces Spring/Summer Season
The most anticipated season for many has arrived. And with the arrival of good weather, everything seems to shine brighter.So, if you're thinking about organizing something special, you're in the right place at the right time because we have just what you need: the best spaces!Click on the image of each space to access it, send your request, and that's it! SELECtion of spaces BY GO-POPUP ● Charming gardens and terraces Perfect for outdoor dinners, product presentations or even a showroom in the middle of nature. Success is guaranteed in this type of space. ● Rooftops with breathtaking views If you want your event to
The psychology behind pop-up events: Why do they have such an impact on consumers?
In a world overloaded with options, grabbing consumers’ attention is more challenging than ever. However, pop-up stores have proven to be a powerful strategy for brands, creating an instant and lasting impact. But what makes these temporary spaces so irresistible? The answer lies in consumer psychology. 1. Urgency: Now or Never! Pop-ups leverage the scarcity and time-limited effect, creating a strong sense of FOMO (Fear of Missing Out). When customers know a store is available for only a short period, they feel the urge to act fast before it’s gone. 🔹 Example: A sneaker brand launches a limited-time pop-up where the first 100
High-impact productions: Multidisciplinary spaces for filming (and much more)
When you're looking for a location for your next production, you need more than just a stage: you need versatility. Multidisciplinary spaces are not only perfect for shoots and photo shoots, but can also be adapted for events, showrooms, premieres and whatever experience you have in mind. Find the ideal place to bring your project to life and explore all the possibilities in a single space. SELECtion of spacesBY GO-POPUP SEE MORE SPACES Keys to choosing the perfect production space ✔ Natural vs. Artificial Lighting: A space with large windows and natural light can help you save on artificial lighting costs. ✔ Sound and Acoustics:
How to make the most of the year’s key dates
The calendar is brimming with opportunities for brands and businesses to connect with their audience, and seasonal events are the perfect time to shine. From the vibrancy of spring to the charm of winter markets, each season provides the ideal setting to create unique experiences. In this article, we’ll show you how to make the most of the year’s key dates and find the perfect space for your pop-up, event, or campaign. Spring Fresh Starts and Natural Connections Spring symbolizes renewal, freshness, and optimism, making it the perfect season to launch new collections, host outdoor activations, or organize wellness-focused events. Key Dates: Mother’s DayEasterLocal
Last Call for Valentine’s Day 2025!
Is your Valentine’s Day campaign ready to spread the love? If not, don’t worry—there’s still time to create something unforgettable! Valentine’s Day is the perfect excuse to connect with your audience in a meaningful (and bold!) way. 💥 Here are some fresh ideas and 2025 trends to make your brand shine: ❤️ Romantic and Unique Ideas for Your Valentine’s Day Activation Set the scene for magic:How about hosting your event in a space that feels like a dream come true? From sleek studios with chic decor to terraces with breathtaking views, the setting is everything. Pop-Up with personalized gifts:Everyone loves a personal touch! Set
Space owners: 2025 is your year!
The start of a new year always brings fresh possibilities, especially for those who own spaces that can be transformed into unique venues for events. From pop-ups to exhibitions, the market is booming, and 2025 promises to be a year filled with activity and profitability. In this article, we explore how you can make the most of your space this year, whether you’re already renting it out or considering joining the growing space rental market. 2025: A Year Full of Opportunities The demand for pop-up events and temporary actions is on the rise. Brands across industries are looking for spaces to host: Pop-up stores:
Making your ideas shine in 2025
It’s December 25th, and while the world is wrapped in the magic of Christmas, it’s also the perfect time to reflect on the past year and plan for an even brighter 2025. For brands, entrepreneurs, and creatives, this season is all about recharging, finding inspiration, and envisioning big projects for the year ahead. The Power of the Holidays: More Than Just a Season, a Moment of Opportunity Christmas isn’t just about giving; it’s about connecting. Events like holiday markets, pop-ups, and corporate gatherings aren’t just festive—they’re powerful ways to showcase your brand’s DNA creatively and memorably. If you haven’t explored these opportunities
Get ready for Paris Fashion Week 2025!
The most anticipated event in the fashion world is almost here: Paris Fashion Week, happening from January 15–23, 2025. This iconic event isn’t just about showcasing next year’s trends—it’s where brands, designers, and creatives come together to shape the future of the industry. Whether you’re an established brand or an emerging designer, this is your time to shine. Paris Fashion Week isn’t just about runways and glamour; it’s a golden opportunity to elevate your market presence and connect with a global audience hungry for innovation and creativity. Why Your Brand Should Be There ✶ Global Visibility: Capture the attention of international media, buyers,
Resounding success at POP MART’s first Pop-Up store in Barcelona
A Milestone for POP MART and Go-PopUp The world of designer toys and collectibles has witnessed a revolutionary moment with the opening of POP MART's first-ever pop-up store in Barcelona. This global brand, celebrated for its innovative designs and sought-after blind boxes, made its European debut with a sensational launch event. Behind the scenes, Go-PopUp played a pivotal role, not only by providing the perfect venue but also by spearheading the strategic execution of this international event. Why the Opening Matters Barcelona, with its vibrant art scene and global appeal, served as the ideal location to kickstart POP MART’s European journey. This pop-up
5 Essential tips for choosing the perfect event venue
Choosing the right venue is one of the most critical decisions when planning an event. It can make or break the entire experience, whether it's a corporate gathering, a private party, a product launch, or a wedding. Here’s a guide to help you find the ideal space for any occasion: 1. Know Your Event Type and Audience Before diving into venue options, it’s crucial to understand the nature of your event and who will be attending. Are you hosting a corporate seminar, an intimate dinner, a product launch, or a wedding? The type of event will significantly influence the kind of space
Discover how we can help you with our Agency and Marketplace services
Looking for the Perfect Space for Your Next Event? We’ve Got You Covered! At Go—PopUp, we know that every event is unique and that each brand has its own story to tell. Whether you're a business, an emerging brand, an individual looking for the perfect venue, or a space owner wanting to maximize rental potential, we’re here to help. Our services, which include access to a global marketplace and the support of our specialized agency, are designed to bring your vision to life—no matter the type of event you're planning. From renting spaces for pop-up stores, meetings, exhibitions, and shoots, to complex
Discover the spaces that are setting trends, and why.
Want your space to be the first choice for brand events? Looking for the perfect venue that offers an unforgettable experience for your guests? In this article, we tell you what trends are setting the pace in terms of charming spaces and what brands are looking for for their unique events, whether you are organising a meeting, pop-up store, or an exclusive exhibition. The space chosen for an event is not only the setting, but a fundamental element that defines the experience and reflects the brand identity. Companies are no longer satisfied with functional spaces, they are looking for charming environments
Europe’s most important events in the first quarter of 2025: Secure your presence and showcase your brand!
As we step into 2025, Europe is once again preparing to host some of the world's most prestigious events across various industries. These high-profile occasions offer brands, businesses, and entrepreneurs the opportunity to launch products, create pop-up stores, or host memorable experiences that stand out. In this blog, we'll cover the most important events scheduled for the first quarter of 2025, detailing how your business can capitalize on them to increase brand visibility and drive growth. Key European Events in the First Quarter of 2025 Paris Fashion Week (February 24 - March 4, 2025, Paris, France) As one
Choose the perfect space to boost your Networking and grow your network of contacts.
In today’s business world, building strong professional connections is essential. Networking is all about forming valuable relationships with other professionals and companies, which can open doors to future opportunities. Whether you’re looking to collaborate, grow your brand, or explore new career paths, networking events play a crucial role. In this article, we’ll explore the key benefits of networking, the different formats it can take, and how to host a memorable event. Plus, we’ll recommend some of the best spaces to make your event truly stand out. Why Networking Matters Increase your brand’s visibilityNetworking events provide an excellent opportunity to meet people in your
Make your event space profitable with keys to increase your bookings.
Adapt your space to attract new audiences With the growing demand for unique event spaces, property owners have an incredible opportunity to monetise their properties. Whether you have a gallery, terrace, urban space or country estate, knowing how to make the most of your space can turn it into a steady source of income. In this article, we show you how, from enhancing the appeal of your space to offering unforgettable experiences for businesses and individuals looking for something different. Do you have a space you could rent out? Find out how to turn it into a profitable source and increase your
Emerging trends for events and pop-up stores.
Adapt your space to attract new audiences Have you ever wondered what brands and companies are looking for in their events and pop-ups? The landscape is changing, and venue owners and organisers alike need to stay on top of the game to stand out. In an increasingly competitive environment, adapting your space to current trends can be the key to turning an ordinary event into a memorable experience. In this article, we introduce you to some of the most attractive spaces you can hire for your next event and how to make the most of them.Concepts such as personalisation, sustainability and immersive
Key dates from October to December to boost your business with pop-up events and meetings!
The end of the year is fast approaching, and with it, some of the most important dates to organise events that make an impact. From October to December, the calendar is full of opportunities that you can't miss if you want to position your brand, connect with your customers or simply celebrate with your loved ones. Are you ready to take advantage of these key moments? It's time to plan your perfect event! OctoberIt All Starts with Halloween! Halloween is no longer just about costumes. For many brands and businesses, it’s the perfect time to launch themed pop-up stores, create immersive experiences, or
Key trends in events and pop-up stores that you can’t ignore.
In a world where experiences are increasingly valued, events and pop-up shops have become key tools for brands and businesses looking to connect in a unique way with their customers. But did you know that this trend also represents a unique opportunity for venue owners? Whether you own a retail space, an industrial loft or a gallery, you could be sitting on an asset that could generate significant revenue if you align yourself with emerging market trends. The rise of pop-up stores and experiential events The global market for pop-up stores and temporary events is booming. According to recent estimates, this sector
The secret to Pop-Up Store success: Choosing the perfect space.
In the world of retail and events, pop-up stores have proven to be one of the most dynamic and effective strategies to capture the attention of consumers. But why are they so popular and how can you leverage this trend for your brand or business? If you're thinking of launching a pop-up shop, this article will guide you through the key benefits and show you some of the best spaces to do so. Pop-up stores offer an innovative way to generate excitement around a brand or product. They are perfect for launching new products, liquidating inventory, or simply creating a unique
Highlights events in Europe
(September – December 2024 Edition)
Maximise your presence with unique spaces at the must-attend events of the year! Participating in the most important events of the year not only increases your brand's visibility, but also creates valuable connections, launches products in an impactful way and establishes you as a leader in your sector. On the other hand, for venue owners, these events represent a unique opportunity to monetise their properties by offering strategic and charming venues that attract an exclusive and diverse audience. Whether you're planning a pop-up store at a Christmas market, an afterparty during Milan Fashion Week, or a conference at the World Travel Market,